Forget The Funnel - Free workshops to help SaaS marketers be more effective

Hey, PH folks! 👋 Co-founder of Forget The Funnel here. Gia and I are so excited to share FTF with the community today. The idea for Forget The Funnel came about in mid-2017. Georgiana Laudi (previously VP Marketing at Unbounce) and I had both left our in-house roles as SaaS marketers, and had been consulting for a couple months. We both noticed our clients struggling with the same problem: in a tech startup’s earliest stages, it’s common for founding teams to undervalue marketing. Instead, the bulk of the founders' time and energy are spent on product. When a marketer *is* eventually brought on, this puts them at a disadvantage: while their goal is to increase revenue - the lifeblood of the company - the projects they’re running consistently get de-prioritized in favor of product development. As a result, many marketers get discouraged and have trouble thinking strategically about their role and department. They struggle to manage their time and resources, so it becomes too easy to get stuck in the weeds, and eventually burn out. That's why we started Forget The Funnel: a weekly series of free, 30-minute workshops to help marketers get out of the weeds, think strategically, and be more effective leaders. We just wrapped up Season One, where we covered topics like... * How to gain C-Suite trust and buy-in * Demystifying 'strategic thinking' * How SaaS marketers can do more with less * And over a dozen more! If you sign up for Season Two (kicking off in February), you'll get access to all 18 Season One recordings instantly. Feel free to binge away 😊 We really hope you enjoy the series! We're around all day to answer questions, and can't wait to hear your feedback / comments 🎉 ✌

Hi Product Hunters! I had such a fun time being a guest on FFTF. I talked about 4 Steps to Align SaaS Content Marketing & Product Management. Check it out here. If you're also a SaaS expert, I encourage you to reach out to be a guest on the show!

Excited to see ForgetThe Funnel on PH. I had a great time helping FTF students to get started with conversion optimization and get company buy-in. Definitely a great resource for all SaaS marketers who want to start bringing in real, scalable results!

So surprised this hasn't already been hunted! I was a guest and had a blast sharing some ideas about marketing and distribution with Claire and Gia. When most marketers hear: "Forget The Funnel" it probably strikes a bit of a nerve. But trust me... The ideas these two bring to life from not only their guests but with their own experience is gold. Great hunt @Nikkielizedemere - Jealous I didn't think to hunt it first.

SO HAPPY TO SEE THIS HERE. Us marketers suffer from bad advice and even worse expectations. There's too many people writing fluff or re-hashing the same tactics and strategies (Airbnb/Craigslist/Hotmail/Paypal ... ) but FTF goes back to basics and focuses on the fundamentals. Love the entire series. There's too many brilliant folks who don't share their knowledge due to lack of time or other reasons leaving a huge vacuum of sound sane advice so a HUGE shout out to Claire and Gia for taking the time and putting this together. Bonus points for not calling it 'Growth Hacking' :)

Claire and Georgiana truly care about helping marketers to think about strategy first and win at their job. They love what they do and it transpires in everything they do. Thank you for doing what you're doing.

Pros:

No-fluff and practical advice for in-the-trenches SaaS marketers

Cons:

More episodes please :)

Season 1, Episode 1 participant here. In a world full of marketing noise Claire and Georgiana provide actionable marketing wisdom every Wednesday. The workshops only get more valuable when speakers include practical handouts, sample forms, making it easier to translate newfound tips into action. Thanks for creating such an awesome community.

It can be hard to decide how to invest your personal development time. I can't recommend Forget the Funnel enough. Gia and Claire are two of the smartest people I know, and their line-up of experts is just plain ridiculous. I'm not exaggerating when I say these workshops are a must for any SaaS marketer.

Gia and Claire are so inspiring. Their advice is incredible and they've built such a great community around the project. Even though I can't make the live sessions most weeks, I love watching the recordings in their follow up emails. Honestly one of the best resources I've ever found for SaaS Marketing (gread for beginners and old hands looking for new ideas).

Pros:

Quick, practical & super informative

Cons:

None I can think of :)

Essential for SaaS marketers at every stage of their journey. (See what I did there?) @ggiiaa is one of the sharpest strategic thinkers I’ve worked with, never failing to challenge basic thinking to advance bigger marketing and business outcomes. And @clairesuellen inspires both on FTF and her book “Websites That Convert.” I’m signing up for Season Two now.