Posting something we published this week for anyone here running a SaaS company or a company newsletter.
The premise: most SaaS teams ship 15 to 40 meaningful items a quarter and send their full customer list somewhere between zero and two emails explaining any of them. The changelog is complete, accurate, and visited by nobody.
The diagnostic in the post is the part worth stealing. Count the items you shipped last quarter that a customer would care about. Count the sends that told your whole list about any of them. Divide. That's your Ship-to-Tell ratio, and it's almost always a single digit. Everything under 100% is value you paid to build and then didn't distribute.
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Cagri here, co-founder of HeyNews. We go live in about 10 hours (May 12, 12:01 AM PT), and I wanted to start a real conversation in here first instead of saving everything for the listing.
