@jeffrey_wyman Respectfully, I completely disagree.
I think popovers, full screen grabs, etc. are interruption marketing. We think of Fomo more like reviews or testimonials on steroids than as a tool that interrupts. With Fomo, you can opt out for months at a time, it will never stop you from reading content or doing anything on a site, and it won't insult you. Instead, it gently surfaces information to your visitors.
I wrote about this more on our blog, would love your thoughts - http://blog.usefomo.com/dont-fig...
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@jwmares wouldn't you rather have their full attention on your content?
@jeffrey_wyman Truthfully, that's often not enough. For lots of content, adding a social proof layers - reviews, comments, testimonials, etc. - makes people want to engage further in your content, not leave your site.
@jeffrey_wyman I've been on sites that do this and I never thought of it as an interruption or as marketing. It just felt like the store was active.
Often, I can't tell if an online business is even running any more or shut down. I check the copyright date for a clue, but that often auto-updates. Something like Fomo lets me know it's still up and other people trust it.
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@andrewwarner ok, you convince me.. I will give it a shot ;)
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Overall I'm a fan of the concept. From a conversion optimization perspective I'm curious if it's worth distracting them to look in the corner of the screen though... Is there any way to embed it into a certain section of the page instead of having it as a popup?
@thebriankidwell thanks for the support brian!
the corner is all for now, but a future release will have exactly what you're proposing -- the ability to both a) inject fomo notifications into specific page elements (ie: custom
) as well as user-driven gestures that trigger them, like a click, hover, etc.
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@ryanckulp boom! Love it man. Keep up the great work
@thebriankidwell big fan of your flight list BTW... going to bali next month because of it!
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@ryanckulp oh awesome! Congrats man! I got a flight out to Bali in February for $467 or something like that thanks to Scott. 🙌Scott is damn good at finding cheap flights! I'd love to put the site here on PH but I'm not sure if it fits the "product" requirement...
@thebriankidwell hmmm IDK, anything that makes the world a better place and works in my sleep is a product to me. what do you think @bentossell? heard of the scott's flights platform?
FOMO is such a no brainer. I first saw this on a Shopify store and even though I had no interest in the product being sold I remember getting itchy and thinking "wait, maybe I SHOULD buy this". Compared to static testimonials these slide ins are way more convincing. I'm already looking at getting this installed on my blog to show every time someone signs up for my Slack chat. Possibilities are endless
@evankimbrell thanks for the love evan!
and exactly-- stale testimonials are on their way out. rich, up-to-date, customer-centric media is on the way in.
syncing with slack chat signups would be a great use case. let me know if you need help implementing on your platform.
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Really like this idea. Brings a party to any static e-commerce website.
This is awesome. "Don't fight your users" is something more growth hacking products need to follow. Turn off your popups and stop turning off potential buyers.
@brentsum thanks Brent! BTW, super impressed with the Codefreebnb.com project -- was admiring it earlier this week when it was featured on HackerNewsletter.
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Great idea and interesting events to showcase! I dig.
The only criticism I have is related to the image choices for the orange section benefits under the hero on your landing page...Arnold as the Terminator with a gun above "Inspire action" made me cringe...
@ryanckulp I saw the drawing as Arnold but someone with less pop-culture savvy might see something different or misinterpret your intentions.
More about first impressions than feelings about Arnold.
@brunowong thanks Bruno!
Great question. About 6 weeks ago we launched an analytics tool for a small group of our ecommerce customers.
Of the 130 who authenticated their Google Analytics platforms with Fomo, they generated a collective $511,000 in sales.
Since we have a few thousand customers, we predict Fomo has generated north of $10 million in sales for our customers.
If you look at a lot of the "detox" tea companies - FitTea, Flat Tummy Tea, Naked Me Tea, BooTea - they all use this. Whether it's real or not is another question, but it seems to work like gold for tons of these companies who have that younger F 14-25 y.o. audience.
@robinsinghvi Hey Robin! We have a forever-free plan, and I'm happy to give you an extended free trial (90 days ok?) for a premium plan. Just ping me, ryan@ usefomo.com. Cheers!
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