I care deeply about one thing:

Building systems that feel frictionless.

Not just functional.
Not just feature-rich.
But effortless.

Over the years I kept seeing the same pattern.
Talented teams. Ambitious goals. Smart people.

Modern work is broken.

Not because people aren t talented.
Not because teams don t care.
But because the way we work has become fragmented.

Endless Slack threads.
Scattered docs.
Tasks living in five different tools.
Meetings about work instead of doing the work.

Somewhere along the way, productivity became performative. Busy replaced effective. And alignment... the single most important ingredient of high-performing teams, became rare.