Gaurav Thapa

Fastlane - Create viral content for your product in seconds

Fastlane is your AI short-form content engine, where you can remix viral videos into content for your business in seconds. Fastlane will generate ready-to-post content for your business, then let you swipe through them like Tinder. Then, you schedule straight to TikTok, IG Reels and YT Shorts in-platform - so you can focus on building, while the content brings in users on autopilot.

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Gaurav Thapa
Hey Builders 👋 Gaurav here, co-founder of Fastlane. “Build it and they will come” used to be the dream. Now? You can build faster than ever. Ship in days. But getting people to actually see what you’ve built… that’s never been harder. Launch day: 🚀 You’re excited. You finally ship. The next day: 📉 No views. No users. Just… silence. We’ve been in this exact spot ourselves. Before Fastlane, we were building our own products and felt the challenge of growth first hand - constantly guessing what to post, what might work, and then spending hours creating content. Over time, we started studying what was actually going viral, and then remixing that into our own content that performed really well, which eventually drove 50M+ views across our previous projects. So, we built Fastlane. Fastlane is the fastest way to create viral content for your target audience. Instead of guessing what to post, it remixes videos that are already working into content for your product, whether that’s: ⚡ Slideshows 🎬 Hook + demo videos 🎭 AI UGC videos 🟩 Green screen memes Instead of wasting hours confused by what “content” even is, you just: 👉 Swipe through trending, made-for-you content in Blitz mode (Like Tinder!) 👉 Approve what you like, or make finishing touches in our editor 👉 Publish straight to TikTok, IG Reels, and YT Shorts One of our first ever users went from: 📈 Zero → 150 paid customers 👀 300k+ total views Purely by posting content in Fastlane. This is made for builders who want to do growth without the headache. We have a huge vision for what we want to build at Fastlane, and would love your feedback and thoughts in these early days 🙏 Stop driving in circles. Enter the Fastlane 🏎️ If you’re still reading this, what’s the hardest part about creating content for you right now?
swati paliwal

@gauravthapa Congrats on the launch, Gaurav, this hits right at the content struggle. How does Fastlane help remix viral stuff into content that still sounds like me?

Gaurav Thapa

@swati_paliwal We copy the tone/voice from your website that gets extracted at the beginning!

Jock Ferguson

@gauravthapa  @swati_paliwal We are just about to ship a feature where you can upload pages of your personal brand context / guidelines so we can personalise the marketing exactly to your brand

Nathan James

@gauravthapa Just signed up and tried it out. Love the concept of this, definitely makes it easier to get content ideas, will continue road testing just wanted to say awesome work.

Gaurav Thapa

@nathanjames Hey Nathan! Ah thank you so much :))

Please ping me if you need anything.

Curious Kitty
Fastlane promises a feedback loop (“track growth and generate more of your winning content”): what metrics/events are you optimizing around (views vs retention vs clicks vs site traffic), and how does the system decide what to generate next based on what actually worked?
Gaurav Thapa

@curiouskitty good one - we're building out the insights layer, such that you're recommended to double down on what's working

we have quite advanced analytics so you can work this out on yourself in the platform itself too

its user-led when it comes to what we're optimizing for i.e. if you want just views, they can make content thats more engagement farming as opposed to having a hard CTA.

Jock Ferguson

@curiouskitty We essentially break down the performance of all of your content, which types performed the best, across which channels. We will then automatically give you a weekly insight based on what you should create next based on performance, and generate it for you :)

Gaurav Thapa

@curiouskitty  @jockferguson curiosity killed the cat!

Jock Ferguson

Hey everyone - Jock here from Fastlane.

We started Fastlane because we believe that today, anyone can build a great idea - but getting that idea to the people who want it is still such a difficult and time-consuming task.

We want to bring those great ideas to the world. And we want to do it in the most capable and seamless product ever made.

Fastlane’s mission is to unlock the world’s best ideas, through great distribution.

We have a huge vision for what we want to achieve here, and we are super grateful to have you on the journey with us in the early days.

We can't wait to help grow your product :)

Gaurav Thapa

@jockferguson Let's go Fergy!!!

Anish
Maker

@jockferguson Let’s go!! 🏎️

Gaurav Thapa

@jockferguson  @anish27 mandatory 🏎️ emoji hahah, forgot to do mine :(

Luca Ardito
💎 Pixel perfection

I tried Fastlane when it still was called Aftermark, and it has since been one of the few "ai video generator tools" that actually converts. so thank u guys

Gaurav Thapa

@luca_ardito Luca man, this is some serious high praise. Thank you so much!

Hope you keep using and loving the platform :)

Jock Ferguson

@luca_ardito super happy to hear man, we are determined to make this product 10x better from here

Gaurav Thapa
Jose Martinez Fernandez

Does this work for mobile apps? for example, if I want to create contents for my iOS app (https://apps.apple.com/app/id6758521484), would that work? Also, should I post the website, or the App Store link? Thanks and congrats!

Gaurav Thapa

@jose_martinez_fernandez Yes, that's actually our primary use case right now Jose! Website is better, assuming you have more information on the website!

Let me know how you go :)

Jose Martinez Fernandez

@gauravthapa @jockferguson thanks both! will give it a try!

Gaurav Thapa

@jockferguson  @jose_martinez_fernandez let me know how it goes Jose!

Jock Ferguson

@jose_martinez_fernandez 100%, mobile apps is a massive use case currently :)

Trydoff

I’ve tried remixing viral content manually; the hardest part is consistently capturing the right vibe.. how does Fastlane handle the algorithmic nuances of different platforms?

Gaurav Thapa

@trydoff Great question! We are aware of what kind of content is trending on what platform - interestingly though, a video that bangs on TikTok, seems to bang on IG reels + YT shorts too! So I'm not too sold on the nuances here, personally

Jock Ferguson

@trydoff This is one of the things we've spent the most time on - the best method at the moment is leaning on the content that has already gone viral on each of the different platforms, analysing from the hooks / vibe that caused it to bang, and remixing that into your own content :)

Anish
Maker

Hey everyone,

Anish here, the dev behind Fastlane.

As an indie hacker, I’ve always thought building was the hard part. Now with AI, you can ship faster than ever. But getting people to actually see what you’ve built? That’s still the hardest part.

I’ve felt this firsthand, launching something, posting about it… and hearing nothing back. Even before AI, distribution was always the bottleneck. Now that everyone can build, attention is what matters most.

That’s why we built Fastlane.

We want to help builders turn their ideas into content that actually reaches people, without overthinking or spending hours figuring out what to post. You've built your product, now its time for the world to see it!

Gaurav Thapa

@anish27 the young GOAT!! Lets goooo!!!

Jock Ferguson

@anish27 A different breed 🚀

Sean Dvir
💡 Bright idea

I've been using this for about a month, my stats are in the image(and I wasn't even scheduling posts daily - the 49 posts number you see is for both Instagram and TikTok).
Great product - great team behind it - congtats on the launch!

Gaurav Thapa

@seanitzel Thank you so much Sean. What an awesome graph, haha!

Jock Ferguson

@seanitzel Love it man - that hockey stick looks to be beginning...

Jens Deryckere

Cool looking product! Upvoted.

My question: if multiple companies are remixing from the same pool of viral content, how do you prevent everything from converging into the same style?

Gaurav Thapa

@jens_deryckere1 Hey Jens! Thank you :)

It's a good question - ultimately, the style is also configured to (a) the tone of your website and (b) the actual content on your website which then translates into product. So, the content output will be different for each company, assuming the actual companies are different!

Jock Ferguson

@jens_deryckere1 Just adding to Gaurav's point - that pool is also changing every single day! The algorithm is always looking for the next viral piece of content to show to people, and people's preferences change super quickly. Styles also go in and out of fashion, and trending content from a few months ago can suddenly start performing really well again :)

Gaurav Thapa

@jens_deryckere1  @jockferguson ah yep, good flagging this Jocko

Marina Romero

Okay, this most definitely caught my eye today :D Will be tinkering with it a bit. What video generation models are you guys using? Also, is it possible to feed it context of some recently viral videos (or trends) for the AI to replicate?

Gaurav Thapa

@marina_romero Her Marina! Awesome, hope you enjoy the tinkering. We're currently testing between a few different generation models - and we are working on a feature where you can just upload a viral video yourself and we help recreate it!

Gaurav Thapa

@marina_romero also, what caught your eye the most?

Marina Romero

@gauravthapa I like the fact that it feels end-to-end. First off, it's quite low effort to just paste your website, which is great when you're a small team or bootstrapped and having to handle a lot of different tasks within marketing (like myself). I also really like how the generated content actually follows the pattern of already viral videos, rather than just generating random stuff. Great job!

Gaurav Thapa

@marina_romero Marina this is awesome feedback. Thank you :)

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