Fastlane creates hyper-realistic AI influencers that make viral content for your product. Simply enter your website and influencer details, and Fastlane will generate ready-to-post content for your business using your influencer - all remixed from trending content. Simply swipe through the Fastlane videos like Tinder, and schedule straight to TikTok, Instagram Reels and YouTube Shorts - so you can focus on building, while your AI influencer brings in users on autopilot.
We went live on X, hit 200k+ views: https://x.com/gauravsbuilding/st... But I have a feeling we can do better on LinkedIn, what's your experience?https://www.linkedin.com/posts/g...?
I’m not a strong social media marketer but with Fastlane I literally made good content in seconds and they actually brought in users thousands of users.
Hey Builders 👋
Gaurav here, co-founder of Fastlane.
“Build it and they will come” used to be the dream.
Now? You can build faster than ever. Ship in days. But getting people to actually see what you’ve built… that’s never been harder.
Launch day:
🚀 You’re excited. You finally ship.
The next day:
📉 No views. No users. Just… silence.
We’ve been in this exact spot ourselves. Before Fastlane, we were building our own products and felt the challenge of growth first hand - constantly guessing what to post, what might work, and then spending hours creating content.
Over time, we started studying what was actually going viral, and then remixing that into our own content that performed really well, which eventually drove 50M+ views across our previous projects.
So, we built Fastlane. Fastlane is the fastest way to create viral content for your target audience. Instead of guessing what to post, it remixes videos that are already working into content for your product, whether that’s:
⚡ Slideshows
🎬 Hook + demo videos
🎭 AI UGC videos
🟩 Green screen memes
Instead of wasting hours confused by what “content” even is, you just:
👉 Swipe through trending, made-for-you content in Blitz mode (Like Tinder!)
👉 Approve what you like, or make finishing touches in our editor
👉 Publish straight to TikTok, IG Reels, and YT Shorts
One of our first ever users went from:
📈 Zero → 150 paid customers
👀 300k+ total views
Purely by posting content in Fastlane.
This is made for builders who want to do growth without the headache.
We have a huge vision for what we want to build at Fastlane, and would love your feedback and thoughts in these early days 🙏
Stop driving in circles. Enter the Fastlane 🏎️
If you’re still reading this, what’s the hardest part about creating content for you right now?
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@gauravthapa Congrats on the launch, Gaurav, this hits right at the content struggle. How does Fastlane help remix viral stuff into content that still sounds like me?
@swati_paliwal We copy the tone/voice from your website that gets extracted at the beginning!
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Maker
@gauravthapa@swati_paliwal We are just about to ship a feature where you can upload pages of your personal brand context / guidelines so we can personalise the marketing exactly to your brand
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@gauravthapa Just signed up and tried it out. Love the concept of this, definitely makes it easier to get content ideas, will continue road testing just wanted to say awesome work.
Fastlane promises a feedback loop (“track growth and generate more of your winning content”): what metrics/events are you optimizing around (views vs retention vs clicks vs site traffic), and how does the system decide what to generate next based on what actually worked?
@curiouskitty good one - we're building out the insights layer, such that you're recommended to double down on what's working
we have quite advanced analytics so you can work this out on yourself in the platform itself too
its user-led when it comes to what we're optimizing for i.e. if you want just views, they can make content thats more engagement farming as opposed to having a hard CTA.
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Maker
@curiouskitty We essentially break down the performance of all of your content, which types performed the best, across which channels. We will then automatically give you a weekly insight based on what you should create next based on performance, and generate it for you :)
Does this work for mobile apps? for example, if I want to create contents for my iOS app (https://apps.apple.com/app/id6758521484), would that work? Also, should I post the website, or the App Store link? Thanks and congrats!
@jose_martinez_fernandez Yes, that's actually our primary use case right now Jose! Website is better, assuming you have more information on the website!
I’ve tried remixing viral content manually; the hardest part is consistently capturing the right vibe.. how does Fastlane handle the algorithmic nuances of different platforms?
@trydoff Great question! We are aware of what kind of content is trending on what platform - interestingly though, a video that bangs on TikTok, seems to bang on IG reels + YT shorts too! So I'm not too sold on the nuances here, personally
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Maker
@trydoff This is one of the things we've spent the most time on - the best method at the moment is leaning on the content that has already gone viral on each of the different platforms, analysing from the hooks / vibe that caused it to bang, and remixing that into your own content :)
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Cool looking product! Upvoted.
My question: if multiple companies are remixing from the same pool of viral content, how do you prevent everything from converging into the same style?
It's a good question - ultimately, the style is also configured to (a) the tone of your website and (b) the actual content on your website which then translates into product. So, the content output will be different for each company, assuming the actual companies are different!
Report
Maker
@jens_deryckere1 Just adding to Gaurav's point - that pool is also changing every single day! The algorithm is always looking for the next viral piece of content to show to people, and people's preferences change super quickly. Styles also go in and out of fashion, and trending content from a few months ago can suddenly start performing really well again :)
Okay, this most definitely caught my eye today :D Will be tinkering with it a bit. What video generation models are you guys using? Also, is it possible to feed it context of some recently viral videos (or trends) for the AI to replicate?
@marina_romero Her Marina! Awesome, hope you enjoy the tinkering. We're currently testing between a few different generation models - and we are working on a feature where you can just upload a viral video yourself and we help recreate it!
@gauravthapa I like the fact that it feels end-to-end. First off, it's quite low effort to just paste your website, which is great when you're a small team or bootstrapped and having to handle a lot of different tasks within marketing (like myself). I also really like how the generated content actually follows the pattern of already viral videos, rather than just generating random stuff. Great job!
@marina_romero Marina this is awesome feedback. Thank you :)
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Love the product already @gauravthapa didn't really know what direction to take for content but after seeing some examples it just makes sense! Is the free tier intended to reset daily or is the 5 saved post the limit?
@jlin1206 Hey Justin! Awesome feedback, this was a big issue for us dealing in UI/UX because it's a bit of a learning curve, but glad it made sense to you.
That's the limit unfortunately!
Report
Maker
@gauravthapa@jlin1206 Awesome to hear that man. Free tier is a one-time limit, so you can try everything out and see how it works while also keeping our servers from melting by not giving a daily allowance of free content hahah
Fastlane
@gauravthapa Congrats on the launch, Gaurav, this hits right at the content struggle. How does Fastlane help remix viral stuff into content that still sounds like me?
Fastlane
@swati_paliwal We copy the tone/voice from your website that gets extracted at the beginning!
@gauravthapa @swati_paliwal We are just about to ship a feature where you can upload pages of your personal brand context / guidelines so we can personalise the marketing exactly to your brand
@gauravthapa Just signed up and tried it out. Love the concept of this, definitely makes it easier to get content ideas, will continue road testing just wanted to say awesome work.
Fastlane
@nathanjames Hey Nathan! Ah thank you so much :))
Please ping me if you need anything.
Product Hunt
Fastlane
@curiouskitty good one - we're building out the insights layer, such that you're recommended to double down on what's working
we have quite advanced analytics so you can work this out on yourself in the platform itself too
its user-led when it comes to what we're optimizing for i.e. if you want just views, they can make content thats more engagement farming as opposed to having a hard CTA.
@curiouskitty We essentially break down the performance of all of your content, which types performed the best, across which channels. We will then automatically give you a weekly insight based on what you should create next based on performance, and generate it for you :)
Fastlane
@curiouskitty @jockferguson curiosity killed the cat!
Does this work for mobile apps? for example, if I want to create contents for my iOS app (https://apps.apple.com/app/id6758521484), would that work? Also, should I post the website, or the App Store link? Thanks and congrats!
Fastlane
@jose_martinez_fernandez Yes, that's actually our primary use case right now Jose! Website is better, assuming you have more information on the website!
Let me know how you go :)
@gauravthapa @jockferguson thanks both! will give it a try!
Fastlane
@jockferguson @jose_martinez_fernandez let me know how it goes Jose!
@jose_martinez_fernandez 100%, mobile apps is a massive use case currently :)
Clipboard Canvas v2.0
I’ve tried remixing viral content manually; the hardest part is consistently capturing the right vibe.. how does Fastlane handle the algorithmic nuances of different platforms?
Fastlane
@trydoff Great question! We are aware of what kind of content is trending on what platform - interestingly though, a video that bangs on TikTok, seems to bang on IG reels + YT shorts too! So I'm not too sold on the nuances here, personally
@trydoff This is one of the things we've spent the most time on - the best method at the moment is leaning on the content that has already gone viral on each of the different platforms, analysing from the hooks / vibe that caused it to bang, and remixing that into your own content :)
Cool looking product! Upvoted.
My question: if multiple companies are remixing from the same pool of viral content, how do you prevent everything from converging into the same style?
Fastlane
@jens_deryckere1 Hey Jens! Thank you :)
It's a good question - ultimately, the style is also configured to (a) the tone of your website and (b) the actual content on your website which then translates into product. So, the content output will be different for each company, assuming the actual companies are different!
@jens_deryckere1 Just adding to Gaurav's point - that pool is also changing every single day! The algorithm is always looking for the next viral piece of content to show to people, and people's preferences change super quickly. Styles also go in and out of fashion, and trending content from a few months ago can suddenly start performing really well again :)
Fastlane
@jens_deryckere1 @jockferguson ah yep, good flagging this Jocko
Origin
Okay, this most definitely caught my eye today :D Will be tinkering with it a bit. What video generation models are you guys using? Also, is it possible to feed it context of some recently viral videos (or trends) for the AI to replicate?
Fastlane
@marina_romero Her Marina! Awesome, hope you enjoy the tinkering. We're currently testing between a few different generation models - and we are working on a feature where you can just upload a viral video yourself and we help recreate it!
Fastlane
@marina_romero also, what caught your eye the most?
Origin
@gauravthapa I like the fact that it feels end-to-end. First off, it's quite low effort to just paste your website, which is great when you're a small team or bootstrapped and having to handle a lot of different tasks within marketing (like myself). I also really like how the generated content actually follows the pattern of already viral videos, rather than just generating random stuff. Great job!
Fastlane
@marina_romero Marina this is awesome feedback. Thank you :)
Love the product already @gauravthapa didn't really know what direction to take for content but after seeing some examples it just makes sense! Is the free tier intended to reset daily or is the 5 saved post the limit?
Fastlane
@jlin1206 Hey Justin! Awesome feedback, this was a big issue for us dealing in UI/UX because it's a bit of a learning curve, but glad it made sense to you.
That's the limit unfortunately!
@gauravthapa @jlin1206 Awesome to hear that man. Free tier is a one-time limit, so you can try everything out and see how it works while also keeping our servers from melting by not giving a daily allowance of free content hahah