Facebook Reactions - A more expressive Like button

My reaction: 😄 I like this addition -- much better than introducing a "dislike" button -- and it will give Facebook more structured data to optimize its feed (and improve its ad targeting). Reminds me a lot of Meerkat's reaction emojis as well. cc @benrbn @jsneedles

Facebook moves beyond the "Like" button with Reactions — a fun way to express sympathy with emojis, starting today with a test in Ireland and Spain. Slack recently added emoji reactions as a feature to its wildly popular messaging service and I've been using it every day since. I'm curious to see if Facebook users will take the time to react with emojis, or just stick with using the Like button.

I'm usually up for change, but a bit scared by this launch. Does feel a bit like the golden age of emojis in MSN Messenger no?

Released globally today! See the inside story of how we designed this feature at https://medium.com/facebook-desi...

anybody else think this looks like @slackHQ reactions?

When I first heard about Reactions I thought to myself it would be a great addition. However, after using it for a little bit - I'm not too sure I like it. I mean, overall, it's probably better for businesses and posts in general however it seems to make me hesitate at a post to decide which emoji to use rather than just click the like button. Even then, to see if other people liked it or whatever I have to click on it and then look into the details of the different emojis. Just seems a little cluttered but obviously it would since it's adding another step + 6 more options.

Reminded me of Bitly for Feelings: https://bitly.com/a/feelings.

I'm truly excited about FB's reaction feature. Not only does it validate the direction Jurni Inc. (app I cofounded) is headed, but it inspires people to think beyond the superficial like button. Although Facebook has your emotional data now (lol), it's still a great step as people will become more accustomed to authentic interactions online. I am curious to see what you all think about emotion driven apps.

I'm wondering if people will playfully troll this whole new emoji thing. I like it, but how serious will people take it? I guess it's not really going to be that great. Obviously diversity of a reaction on a whole is a great idea in their situation.

@tosswill, why was "Yay" omitted after all? I actually liked that!