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Building CitedSpy to help brands win in AI search – what should we measure?

Over the last few months I ve been interviewing founders and marketers who are worried their brand is invisible inside AI tools, even though they ve invested heavily in content and SEO.

With CitedSpy, our goal is to track:
Where your brand is cited or recommended in AI answers.
The gaps vs. your closest competitors.
Concrete actions you can take to improve that visibility.

I d love to turn this into a mini AMA / feedback thread:
If you could ask one question about your brand s performance in AI search today, what would it be?

"Happy to share what we re learning from early experiments and research as replies if that s useful."

CitedSpy - Track your brand in ChatGPT, Claude, Perplexity and More

CitedSpy helps brands track and improve their visibility in AI search. Monitor how often your company is mentioned, cited, and recommended across ChatGPT, Gemini, Claude, Perplexity, and other AI assistants. Discover citation gaps, benchmark competitors, and optimize your Generative Engine Optimization (GEO) strategy so your brand gets recommended when buyers ask AI for solutions.