I just got access.
I'm impressed with the amount of data they provide, especially the usage and retention data. Being able to track conversion and retention by source (e.g. producthunt.com vs. a tech publication's announcement) is very helpful and may change the way people approach PR for mobile app launches.
Here are some screenshots:
@rrhoover omg getting organic web referral sources. WANT :)
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It's about time (although if Apple's Testflight is any indication, this is going to be disappointing)
EDIT: After getting access, my initial impression is pretty positive. Looks nice, pretty smooth, lots of metrics.
@shimmb TF was disappointing at first after they ditched the old methods, but I think they have made things simpler in the long run. The 1st submission before internal releasing is a bit annoying, but over all I've been a fan.
I'm hopeful for this, but there's essentially an endless amount of data you could want to look at so there's bound to be some people disappointed with what they release
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@kristofertm There's still a lot of bugs in TF (e.g. sometimes invites don't send, apps get stuck processing, etc), and they have made the process unnecessarily complicated by requiring that you open the invite link from the iOS Mail app, and apps must go through beta review but the approval only lasts 30 days.
This beta release from Apple is very encouraging. The transparency that we got used on the web completely disappeared on mobile and we had to use many (expensive) tools like Adjust, Yoz.io, etc. to get only approximate attribution and store listing conversion metrics.
Besides the vanilla analytics (conversion, retention, etc.) we finally get:
1. Traffic breakdown to the App Store.
2. Conversion of the listing per channel.
3. Campaign tracking: generating referral links with tracking of conversion and usage.
It's a new day!
Will be nice to see more insight into what's happening with your app through Apple. It's a bit nutty that developers have to depend on Flurry, App Annie, AppsFlyer, and tons of others to get good data
I just got invited and got access very fast, very useful information will help to know what happening when users visiting your app iTunes page.
well atm is still in beta but i would love to see more from apple
This looked awesome when I saw it at WWDC last year, so far optimization of our pages is a bit of a crapshoot - a combination of guesswork through a series of A/B tests, and vague analytics using tools like Appsflyer to still guess where downloads are coming from. From what I saw back then (still waiting for access) I think it could really be a killer tool in the dev's pocket.
Does anyone know if you can use this to also track if a campaign leads to a registration in the app itself?
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@avdgriendt no ability to track custom downstream events after the install (yet!). You're best bet is stick with an attribution tool like Mobile App Tracking for now. You *may* be able to use both in conjunction -- generate a campaign URL in iTC, then use this as your destination URL in the attribution tool. Haven't tried this yet though.
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