Accurment
Marketing impact with the science of human behaviour
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Felix Septianto

Accurment - Marketing impact with the science of human behaviour

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We’re relaunching Accurment. What started as an AI advisor is now an end-to-end system for strategic marketing decisions — plan, simulate, and measure impact through the science of human behaviour.

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Felix Septianto
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When we first launched, Accurment was a marketing AI advisor built on behavioural science. After talking with our users over the past few months, we realised they wanted more than advice; they wanted a complete decision-making system. Today, we’re excited to introduce the new Accurment: an end-to-end platform for strategic marketing decisions, built through the lens of human behaviour: 1. Develop marketing strategies 2. Simulate which strategies work best using a synthetic audience 3. Measure marketing impact through marketing mix modelling Try it out, share your thoughts, and help us democratise science-backed marketing.