About

I’m a marketing academic and consultant passionate about making research more accessible. I built Accurment to turn behavioural science into practical marketing strategies anyone can use.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

Maker History

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Craft - Turn messy literature into a clear research contribution

Most research tools help you find papers or summarise them. Craft helps you figure out what they mean. Turn scattered literature into structured insights, clear gaps, and a well-defined research contribution.
Felix Septianto

2mo ago

Signa - Rapid, reliable micro ad testing via Slack or Telegram

Signa helps you pressure-test ads before you spend real budget. Upload your ad in Slack or Telegram. Get behavioural insights, synthetic audience feedback, and a real human micro-study in hours. Receive presentation-ready slides, and access to a full results dashboard. Built for solo marketers and small teams who need rapid, reliable signal without running full-scale research.
Felix Septianto

6mo ago

Accurment - Marketing impact with the science of human behaviour

We’re relaunching Accurment. What started as an AI advisor is now an end-to-end system for strategic marketing decisions — plan, simulate, and measure impact through the science of human behaviour.
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