What are people doing on your website? 👀

Today’s Daily Digest was crafted by Product Hunt and sponsored by our friends at Hotjar.

Here’s a thought: What if you could consistently make people go “WOW” whenever they visit your site?

And what if you could understand what ultimately makes them leave your site — so you can give them what they want and make them stay?

Enter: Hotjar.

Hotjar is a user behavior and feedback tool that allows site owners to see how people are actually using their site, and collect feedback to understand why they behave the way they do. 🙌

While traditional analytics tools like Google Analytics provide a bird’s eye view of website traffic, Hotjar goes beyond the numbers with visual heatmaps, session replays and on-page surveys that help answer questions other analytics tools can't. Let’s call it the qualitative side of quantitative data.

What the Product Hunt community thinks:

“I love using Hotjar and have used it in conjunction with Google Analytics for years! I am able to gain so much insight from watching the recordings of people interacting with the site. This is something I would recommend to any digital marketing professional” - Rebecca

“This is a much-needed out-of-the-box product that gives us the heatmaps we want — all for a price and ease-of-use that isn't prohibitive! I was intrigued, and literally had this product spun up in a live web application and recording data in under five minutes” - Nick

The value of this type of feedback loop

Traditional analytics tools can tell you what your users are doing (e.g., 60% quit before completing their purchase), but only website feedback tools like Hotjar can help you understand why this is happening (e.g., the slow delivery rate is making them pause). Once you know the customer experience, it’s easy to see where you can improve.

Hotjar is a leading behavior analytics and feedback software company, used on over 500,000 websites in 180+ countries, with companies including InVision, Microsoft and Nintendo, to name a few.