The Squarespace of social media might actually become...Squarespace. 👀

The company just announced that it’s acquired Unfold, a toolkit of templates that people can use to make beautiful (really beautiful) Instagram Stories.

Unfold was founded in 2017 by Alfonso Cobo as an app originally built for designers. It took off when Cobo partnered with Andy McCune, the person behind the Instagram account Earth (which currently has over one million followers). By 2018, the company was on track to bring in $2.6 million for the year, had 11 million users and garnered about 100,000 app downloads per day.

Some reactions from their initial PH launch:

“Well, this social media marketer will be using it ..beautiful.” - Jayne

“Would strongly suggest it to anyone looking to ‘tell a story’ on instagram, the format is all about storytelling“ - Dina

When Unfold refreshed it’s app last year, McCune wrote on Product Hunt that the app had grown to nearly 20 million users (including people like Selena Gomez and Kim Kardashian). 🤳

Now, Unfold has reportedly been used to create more than 700 million Instagram stories. The terms of the deal were not disclosed, but it does seem like Squarespace has been expanding its suite of products as of late. The company recently acquired an online scheduling tool and launched an email marketing product last year. It makes sense — landing page creation is becoming an increasingly competitive space, with Carrd, Wix and Webflow as viable alternatives.

In this week’s edition of Product Hunt Radio, we talked to Drift co-founder and CEO Elias Torres about his journey to entrepreneurship with longtime collaborator David Cancel. He also talks about how he moved to the United States from Nicaragua and worked at McDonald’s while simultaneously finishing high school and learning English. You don’t want to miss this story.

In this episode, Elias discusses growing revenue from zero to eight figures in under 24 months, his CTO tips on hiring, and why he spends an hour per month fielding support queries.

We’ll be back next week with another special guest, so be sure to subscribe on Apple Podcasts, Google Podcasts, Spotify, Breaker, Overcast, or wherever you listen to your favorite podcasts. 😸