... answer first. If they find it immediately, they cite it. The structure makes extraction easy. Step 2: The Comparison Page Template Comparison pages drove 40% of our citation growth. Here's our exact template: Title: [Brand X] vs [Brand Y]: Which is better for [use case]? Quick verdict (100 words) Who wins and why One sentence summary Feature comparison table Feature Brand X Brand Y Feature A Feature B Feature C Price XX YY Detailed breakdown (by feature) How each ... ... margin of error. Result: This block was cited verbatim by Perplexity within two weeks. Step 5: The 90-Day Update Cycle We analyzed citation decay across 500 pages. The drop-off is steep: Months Since Update Citations (vs

... schema 71% 19% Cite data sources 68% 27% Part 3: What content wins AI citations? This is the question everyone asks. Here's the data: Top 5 content types by citation rate: Comparison pages (X vs Y) 3.2x average Structured FAQs 2.8x average Data-driven articles (with stats, tables, studies) 2.4x average "How to" guides (step-by-step) 1.9x average Original research 1.7x average What performs poorly: Short opinion pieces Thin content (<500 words ... ... data (schema, tables) Shorter, more direct answers Often cites 2-4 sources Updates daily Perplexity: Emphasizes cited sources with footnotes Favors authoritative domains (.edu, .gov, established media) Very transparent about sources Updates weekly Gemini: Balances conversational and structured formats Moderate