Lava Kumar

Lava Kumar

Founder/CEO at Entropik | Building Mira
#992754423 followers19 following
✨ 3 day streak
>10,000All time
2 KP

About

I started Entropik because brands kept making big decisions based on what consumers said — not what they actually felt.We built Decode to close that gap. Our latest product is Mira — an AI moderator that runs qualitative interviews at scale and reads emotional and behavioral signals in real time. Facial expressions, voice tone, behavioral cues — the signals that traditional research systematically misses.5x faster than traditional research. 70+ languages. Trusted by 150+ global brands including Unilever, Nestlé, and PepsiCo. Backed by Bessemer Venture Partners and SIG Venture Capital.

Badges

Tastemaker
Tastemaker
Veteran
Veteran
Gone streaking
Gone streaking

Maker History

  • AffectLab
    AffectLabMeasure emotions to improve marketing ROI
    Nov 2018
    • 🎉
    Joined Product HuntJanuary 29th, 2018

Forums

•

7yr ago

AffectLab - Measure emotions to improve marketing ROI

Affect Lab Platform enables brands, agencies and designers to measure human emotions and their responses to marketing stimuli at scale generating higher ROI on marketing investments.

AffectLab Self Service platform combines Brainwave Mapping (EEG), Facial Coding, & Eye Tracking seamlessly.

Test drive your videos/websites/images for FREE.

View more