How to run your first AI moderated study with Mira — a quick walkthrough

A few people have asked how Mira actually works in practice, so wanted to write this up.

The full flow from start to finish:

1. Set up your study (5 minutes)
Choose a template — Customer Discovery, Concept Testing, UX, Brand Perception, NPS follow-up, and more. Or build your own discussion guide. Mira generates contextual follow-up questions automatically, so you do not need to script every question.

2. Recruit participants (built in)
Access 100M+ participants across 120 countries directly from the platform. Set demographic filters, screener questions, and Mira handles recruitment. No third-party panel needed.

3. Run the AI moderated interview
Participants join via link — no app download. Mira moderates the conversation, asks follow-up questions intelligently, and reads facial expressions, voice emotion, and eye gaze in real time during the session. Works on a standard webcam.

4. Get your report (minutes, not days)
Automatic transcript with speaker separation. AI themes, tags, summaries, and key quotes extracted automatically. Emotional signal overlaid on each moment. Full research report generated — executive summary, findings, evidence, recommendations.

5. Share and store
AI highlight reels for stakeholders — no one watches 40-minute recordings. Everything stored in a searchable research repository. Cross-study intelligence lets you compare findings across multiple projects over time.

The part most people ask about:
The emotional layer runs during the interview — not after. So when a participant says "I like it" but their face shows hesitation, Mira catches it and probes deeper in the same conversation. That is the core difference from transcript-only tools.

First study is free this month — happy to help anyone set one up. Drop a comment below or book here: https://www.entropik.io/book-demo?utm_source=producthunt&utm_medium=forum&utm_campaign=mira-jul2026

See Mira on Product Hunt: https://www.producthunt.com/posts/mira-the-ai-moderator

What type of research are you running? Happy to walk through how Mira would work for your specific use case.