Mariia Bocheva
Mariia BochevaHead of Sales and Marketing

What are the top 3 tools for a marketing analyst?

What would you recoomend to automate daily routine of the marketing analyst?
19 recommended
  1. 78

    Count and analyze backlinks to a domain

    Murali S
    Murali SSr. Manager Digital Marketing · Written
    Great for small business, especially hunting for quality backlinks.
    Krishnan Unni
    Krishnan UnniFounder, Change Zealot @Pigtail Pundits · Written
    1. AHREFs for SEO Analysis of your brand and competition. Content explorer to find topics, shares, followers. Keyword Explorer to find who is ranking and who is linking to those who rank. 2. SimilarWeb for competitive marketing analysis 3. SEMRush for study of competitive PPC - spends, ads, keywords, budgets 4. SocialInsider for social media audits.
    K a u s h a l
    K a u s h a lTechnology Writer, Maker in process · Written
    Great app with too much information loved it
  2. 25
    Smartlook Qualitative Analytics

    Free user recording, heatmaps and analytics for sites & apps

    Lukas Mehnert
    Lukas MehnertB2B SaaS Marketer · Written
    Smartlook is getting you the best insights combining session recording, automatic event tracking, funnels, retrospective data, and heatmaps.
    Claire Lacompte
    Claire Lacomptefreelance marlketer · Written
    This is realy nice tool for product marketer
    Eva Dupond
    Eva DupondMarketing analyst · Written
    Realy usefull for user research
  3. 33
    Instagram Analytics by Socialinsider

    Get better at Instagram marketing by studying competition

    FerminRPGrowth Hacker · Written
    Socialinsider is a must, on of the few subscriptions I pay. I looked for months for a good instagram competitors analysis tool and they were the only solution I found. Probably the best customer service I've seen, they made every change I asked for. ------- You can use the code 'frodriguezpenelas__6897' to get $50 off each month.
  4. 31
    Freshping by Freshworks

    Free forever website monitoring & status pages 🤩

    Janaki Nori
    Janaki NoriProduct Marketing @ Freshworks · Edited
    I think every marketer need a CRO tool to analyse visitors behaviour with heatmaps and do A/B testing to see which copy performs better. Freshmarketer comes with 8 powerful tools that can give you all the insight you need to increase website conversions.
  5. 14
    Topic Research by SEMrush

    Content ideas that resonate with your audience

    FerminRPGrowth Hacker · Written
    Tons of features for digging into content and search.
  6. 10

    Discover the analytics of any website

    Ivan Miller
    Ivan Millersoftware engineer, hacker, thrill seeker · Written
    I've found this to be the traffic analyzer with the best free tier. They have better coverage than alexa traffic estimator and semrush, in my opinion.
  7. 8

    A powerful, award-winning app for media monitoring 🚀

    Kuba Rogalski
    Kuba RogalskiContent Writer at LiveChat · Written
    Kuba Rogalski made this product
    I'd say a marketing analyst needs a social media monitoring tool for sure. I am a bit biased here recommending our own product but I think marketers would find it useful for its analytics and metrics such as the number of mentions, estimated social media reach, or interactions such as likes, shares, and comments. It's all combined with finding locations for Twitter and Instagram posts, sentiment analysis and influencer score that helps you find influential people in your niche as long as your looking for someone to co-operate with in terms of influencer marketing. The second tool I have to recommend is pretty obvious but there's not a single day that I wouldn't have a look inside our Google Analytics dashboard. I check the stats related to my marketing efforts as well as evaluate the bigger picture every once in a while to see what works and should be scaled, and what doesn't and should be left behind. The third tool would be SEMrush. I've dedicated quite a big portion of my time to content writing in the last couple of months and it would all be hopeless without this tool. It helps a lot with the keyword research I conduct before writing any of my blog posts and also gives ideas on the posts just by looking at some of the organic results for the keywords that come to my mind.
  8. 9

    Collect user feedback from web apps. Simple and customizable

    Eva Dupond
    Eva DupondMarketing analyst · Written
    Usefull to get track of NPS and other hight level customer satisfaciton metrics
    NPS is always nice to have. Plus they have some custom survey too now.
  9. 4
    Agile CRM
    Saketh Rasakatla
    Saketh RasakatlaSr. Digital Marketer · Edited
    It is an All-in-One CRM that provides all the 3 necessary modules - marketing, sales and service automation. For marketing automation, this tool provides Email Marketing, Landing pages, Email Tracking, Web Engagement popups, web forms, exit-intent popups, video emails, newsletters, multichannel campaigns, push notifications, social listening, social media marketing, lead management.
  10. 5

    Your AI-powered marketing navigation system

    Ryan Abrams
    Ryan AbramsMarketing Ops Professional · Written
    Ryan Abrams made this product
    InfiniGrow collects your marketing performance data and external market data, analyzes and learns from it using mchine learning and makes recommendations for how much budget to put towards each marketing channel in order to to hit your goal.
  11. 5

    Identify the most shared links and key influencers

    FerminRPGrowth Hacker · Written
    Simple to use and powerfull. Lots of features that could help.
    ShriramBlockchain Obsessed. Fan of Naval. · Written
    This tool is of particular interest as the SUMO team has a ever growing ecosystem. IMHO, this could possibly serve to ensure Marketing Operations Continuity if certain stand-alone best of breed solutions stop development and / or are acquired by other companies.
  12. 4

    Real-time mentions of your startup from social & the web

    Aleh Barysevich
    Aleh BarysevichFounder, SEO PowerSuite & Awario · Written
    Aleh Barysevich made this product
    Awario can be super helpful if you want to do brand monitoring and also monitor what people are saying about your competitors and the industry in general. There's a number of reports available that let you see how the number of mentions of your brand and their reach are growing over time, and compare that data to competitors.
    I know the most effective: - KISSmetrics; - SEO Pack; - BuzzSumo; - MailChimp.
  13. 3
    Social Elephants
    @BernardamusCo-Founder, Social Elephants · Written
    @Bernardamus made this product
    To cover your needs in Social Media Marketing analysis, Social Elephants provides benchmarks of competitors with insights about the main metrics, an overview of the popular content and frequent keywords/hashtags and an analysis of the performance of different media formats. Apart from this, Social Elephants allows full management of the owned social profiles, powerful social media customer service and very complete Reports. FREE 14 day trial and plans starting from 15€/mo.
  14. 3

    Revive your idle users with insights and predictions

    Mahshid Hadadi
    Mahshid HadadiWish to Design Products People Love · Written
    Mahshid Hadadi made this product
    It depends on your team and product working on! If you are working on an android or iOS application, I suggest you take a look at Hengam. Hengam takes the pain out of identifying and reengaging your app's inactive users to reduce churn and increase happy customers through smart automated data-driven messaging. read more about it on
  15. 2
    CleverTap Emotion Editor

    Write impactful marketing copy with the optimal emotion mix

    Tanushree Shenvi
    Tanushree ShenviMarketing Manager, CleverTap · Written
    CleverTap helps you segment, analyze and engage with all your users real-time
  16. 2

    Customer Analytics for Everyone

    Indicative is great for mapping customer journeys and flows. Also, the free plan offers up to 1 Billion user actions/month so I'm not limited!
  17. 2

    Real-time mentions of your startup from social & the web

    Masha Maksimava
    Masha MaksimavaProduct & Marketing · Written
    A neat tool to analyze demand and find your early adopters/first customers.
  18. 1

    Get the most out of Instagram on the web 📸

    Pro: if you feel actual tools are not enough; if you need a deep search on Instagram; if you are an influencer or creator, use it!
  19. 1

    Better social media keyword alerts

    Michal Mazurek made this product
    Siften will allow you to monitor your niche in near real time. It has more advanced filters than the alternatives.