I remember hearing this story on Freakonomics Radio and was left imagining all the marketing margin being spent on mattresses... still, when it comes to bedding, where should I go? Is Casper worth the hype? Leesa? Etc? I realize this is a very personal choice owning to personal preferences — but I want to know: which bed did you buy, did you get a good deal (how?) and how did the service stack up?