NHSMA Enthusiast

What is the best social media analytics tool?

I'm looking for a multi-network solution that goes beyond e.g. Facebook Insights. Not looking for a listening tool :)
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27 recommended
  1. Kesava Mandiga14Curious cat. Writer. Explorer. · Written
    Buffer is a scheduling and publishing tool but it has some nice analytics as well. More importantly, their blog is a treasure-trove of information about almost every good Social Media tool out there - management, analytics or listening. Check out their articles about analytics tools - you might find it informative.
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    Tom RedmanTechnical Product Manager, Buffer · Written
    Very cool to see Buffer here! I'm the PM at Buffer working on our analytics solution, and I just wanted to share that we've got some very big changes coming for our analytics in 2017. We've just completed and rolled out our Twitter analytics overhaul, and are currently implementing rich Facebook Page analytics, with more networks and depth to come! Thanks for the recommendation - I'm super excited to keep delivering as much value and utility in our analytics as possible. 👍
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    Pranav RajProduct Design in California · Written
    Buffer is so helpful when it come down scheduling pre-written posts that you want to post but don't know the best time to post for the most interaction with your post. Buffer is super helpful and is a must use for Bloggers and Startups that are using Social Media.
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  2. 29
    Amplifr

    Schedule social media & messages, get actionable analytics

    NateCEO at Amplifr · Written
    Nate made this product
    Amplifr has recently added conversion analytics, i.e. shows you how many conversions on the website you've had per each social media post you've scheduled with it. Sends weekly analytics digests, or you can download an Excel report with a dashboard, charts, pivot tables and all that if you're into it. Works with Facebook, Twitter, Instagram, Pinterest, Google+, LinkediIn, Telegram (!?).
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  3. Kumar LouhitFounder, Spontie, Inc · Written
    If you want deep analytics with multi-integrations across different social media platforms, then i would for sure recommend to go for Hootsuite. Some of the power features are: Scheduling, Engage With Customers, Analytics, Collaboration, Security
    Comments (1)Share
    HootSuite is what I use for all my clients. It gives me an easy platform to schedule all my posts ahead of time, and then provides me analytics so I can see whats effective and what is not!
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  4. 9
    BRAND24

    Keep track of your brand online.

    Jakub Rogalski35Community Manager at Brand24 · Written
    While we're all about social media monitoring (and I noticed you were not looking for a listening tool), the tool provides a range of analytical features such as calculating the number of mentions and estimated social media reach across different platforms, sentiment analysis, or the influence score of the authors of collected mentions. You can also easily find the most interactive mentions as well as mentions from the most popular authors. Knowing how many conversations there are online about you, you can also evaluate the brand awareness and discover what the places where people talk about you the most frequently are. With such knowledge, it should be much easier to prioritise where to focus most of your marketing efforts.
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    • Mateusz KurletoTech entrepreneur and investor @Neoteric

      A great tool that helps me understand where and how people discuss certain topics like "Alternative to [MyCompetitorName]", "How to [Solve the problem I sell a solution to]" so I can engage personally and try to convert.

    • Matt Pliszkadiscovering SaaS apps at pickSaaS.com

      Brand24 is a great app, especially if you're a business prone to any type of social media critics (like every type of business, nowadays?). It's just a much better way to know what people are saying about your brand then searching it through Google.

  5. I can suggest quintly, it gives you the chance to analyze your own social media profiles and the ones of your competitors. You can track your growth rate on Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest, Instagram profiles and blogs. You can also analyze your performance on the different networks to find which one will work best for your next campaign. And you can even customize your metrics and create reports, which you can share with your team or clients.
    CommentsShare
    This is true Analytics, dedicated and very powerful - it is not a hybrid tool with "some" analytics that in truth is not analytics, I personally like the dedicated approach very much - In quintly I can also build my own metrics so I basically have access to any data source - it is a tool that can handle any Analytics project.
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  6. 5
    KUKU.io

    Publish to FB, Twitter, Tumblr at once

    In KUKU.io you can analyze all posts you publish: not only created in KUKU.io but also in all connected accounts. It's easy there to learn about: 1) Dynamics: followers, likes, comments, reposts 2) Optimal posting time 3) Perfect quantity of posts per day 4) Which social networks are best for your business 5) All statistics of posts: you can filter them by clicks, engagement rate, likes and etc. 6) Test your content calendar in analytics. For $9 you can get social media analytics + posting (1500 posts and 10 accounts). It's easy to start from 14-day free trial to test: https://kuku.io/
    CommentsShare
    it's really cool and cheap. Easy to use, smart UI
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  7. 4
    Instagram Analytics

    Professional Instagram analytics

    Alex WhiteProduct Owner @Smartmetrics · Written
    Alex White made this product
    Professional Instagram Analytics. Smartmetrics analyses accounts (30+ metrics) and hashtags (20+ metrics).
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  8. 3
    Followerwonk

    Twitter analytics, follower segmentation & more

    Ayush Mittal27bro @boombro, Founder RefR ✌ · Written
    I love Followerwonk for Twitter insights. Just enter a Twitter username (either yours or competition's), and view analysis of followers/following. Very interesting to see when your followers are most active, how your followers fall into categories like social authority, and much more, everything with pretty cool graphs.
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  9. Patrick CutticaProduct Marketing, Sprout Social · Written
    Patrick Cuttica made this product
    Sprout Social's analytics suite is a great solution for multi-network insights and reporting. Disclaimer: I'm a Product Marketing Manager at Sprout so I'm biased :) Unique network profile reports for Twitter, Facebook, Instagram and LinkedIn Company Pages provide audience insights, post performance and engagement metrics. Date ranges are fully customizable and you can pull unlimited PDF or CSV exports. Each report includes trend analysis calculated dynamically based on your chosen date range; i.e. week-over-week, month-over-month, etc. You can also report on multiple profiles or Pages within the same report to compare/benchmark if you own/manage many profiles/Pages; i.e. multi-brand or multi-location businesses. The Group Report is pretty unique as it aggregates data across networks so you can view audience insights, publishing behavior and engagement metrics across Twitter, Facebook, LinkedIn Pages and Instagram in one place. Lastly, Sprout also offers Competitor Reporting for Facebook and Instagram where you can benchmark your owned Pages/profiles against any other Facebook Pages or Instagram Profiles. Sprout does not have a free plan, but we do have a free 30 day trial. Hope this helps!
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  10. 3
    Tweeple Search

    Find your target audience & powerful influencers on Twitter

    Jaseem JasiOS developer, Monkey Business · Written
    With Tweeple Search, you can: - Find target audience or influencers in any domain sorted by follower count - Analyze your competitor’s Twitter followers to understand their marketing patterns - Compare different Twitter accounts to see what they have in common and how they differ - Find powerful Twitter influencers based on keywords in popular content they share
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  11. 3
    Intutel - Social Media Analytics

    Monitor brands & grow your social media with smart analytics

    saurav pataniAhead of the Curve · Written
    Intutel is a platform which aggregates all your Social Media profiles in one place. It also helps you understand your engagement segmented by Day of week, Top influencers and several other criteria. Rather than simply measuring likes, comments and shares, it would be more beneficial for a brand to understand the Applause rate, Amplification rate and Conversation rate. Applause rate : Average number of likes/retweets per post Amplification rate : Average number of shares per post Conversation rate : Average number of comments per post With Intutel, you can easily understand these metrics at a glance and also understand how you audience reacts to different kind of posts. You can claim free demo with signup here: https://goo.gl/aT64By
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    • Lorena GaoPE, CLUSTERTECH

      If the charts can be found in the facebook performance backend, and the same, this tool is not useful.

      I think the relationship and fans profile among the social data is more useful.

  12. Lucas LosadaIntrospective foreigner Saas-ing it up · Written
    Audiense is a platform that enables brands to sharpen their focus with powerful on-demand insights from the world’s largest consumer panel. Our advanced cognitive data science platform makes it easy to deliver the right message, at the right time, to the right person, in the right context. Here's a few things you can achieve with Audiense ... - We deliver deep, real-time consumer and market insights for the curated audiences that matter most to our clients - We enable our clients to quickly identify ways to develop meaningful strategies that increase brand equity - We are trusted experts and pragmatic problems solvers for our customers and clients - We are disruptive thinkers, who can help you stay ahead of the curve - We make consumer and market insights accessible
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  13. Ayush Mittal27bro @boombro, Founder RefR ✌ · Written
    Agora has got two free tools - Facebook Page Barometer & Twitter Analytics Report Card - benchmark your page, telling you if your content is performing above average and which metrics require attention. Haven't used but it has a calculator to work out the ROI of your Facebook marketing. Main suite $29/month with a no-questions-asked refund policy.
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    Kesava Mandiga14Curious cat. Writer. Explorer. · Written
    Second this. Agora Pulse is an all-in-solution for Social Media Marketing. It does publishing, listening and analytics. The best feature is the ability to benchmark your pages against competitors/industry - something not every other tool has (RivalIQ is a good one for competitor analysis). Great support team too!
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  14. 2
    PeakFeed

    Easiest way to monitor your brand's social media efforts.

    Kesava Mandiga14Curious cat. Writer. Explorer. · Written
    Simple but data-packed Social Media reports that make sense. Supports multiple networks. Constantly improving.
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  15. 2
    Sumall

    Connect data. Get insights

    Kesava Mandiga14Curious cat. Writer. Explorer. · Written
    SumAll creates and emails a weekly/monthly report with insights on changes. Supports unlimited social media profiles — Facebook, Twitter, Instagram, LinkedIn, and more. There is a web dashboard as well. Beautiful reports to boot!
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  16. Juan Diego PoloFounder and editor in WWWhatsnew.com · Written
    It can search all around the Internet
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  17. Alberto Moral made this product
    iOS app to show your Instagram stats, discover your most valuable followers, discover your most popular media, discover your relationship with your followers, your most used filters, followers who never give you a like, etc
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  18. 2
    Social Status

    Automate your social media reporting

    Tweegenic1Noble Investor · Written
    Nice concept though.
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  19. 2
    Zoho Social

    Social media management software for growing businesses.

    RamonStartup Enthusiast · Written
    Beautiful and robust
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  20. Kesava Mandiga14Curious cat. Writer. Explorer. · Written
    They have a bunch of free tools as well as some paid options that enable multi-platform Social Media analytics. I haven't used the paid version but the free tools are great.
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