Esther George

Esther George

Content and Launch Strategist.

Forums

Are we witnessing a revolution — or recreating a bubble?

Every day I open my phone and see: If you re not learning AI now, you re already behind. AI replacing humans countdown has started.

There s this constant pressure like if you don t jump in immediately, you ll be left behind. We ve seen this before. When blockchain was everywhere, the narrative felt almost identical. But if we zoom out and look at it over time: How many people actually built something sustainable? How many truly created value? And how many just paid tuition to the hype cycle? Curious how builders here see it Are we at the start of real transformation, or just another speculative wave with better storytelling?

Nika•

7d ago

How do freelance marketers price their services?

There has always been a framework for pricing that considers:
Costs
Competitor pricing
Typical price ranges in the country
What the client or company can afford to pay (meaning their business size)
Your personal brand and authority

The more people ask for my services and want to claim my time, the higher I need to set my price (not surprisingly, I then often get ghosted).

Murrorp/murrorMona Truong•

8d ago

Telling your own story is just as important as telling the story of your product.

When I first started, I believed that as long as I built a great product, it would naturally become popular. But as I zoomed out, I realized the market is incredibly competitive. Having a good product alone isn t enough to truly convince users.

That s when I began building my presence on social media creating content about myself, sharing my journey, and talking about the product I m building. I ve come to see this as a very effective way to build trust and spark genuine interest not only in what I make, but also in who I am as a founder.

Nika•

8d ago

Are you trying to build a personal brand or a company brand first?

At the beginning of the year, 2 co-founders reached out to me because they wanted to scale their personal LinkedIn profiles. The reason: In a few months, they re planning to raise funding and believe their personal brand could help.

A few days ago, another founder contacted me with a similar intention, although he s not planning to raise funding. For him, LinkedIn has become the platform that generates the most leads. He doesn t particularly enjoy the network itself, but he still wants to keep building it.

Nika•

12d ago

How much do you share with AI? Or more specifically, with ChatGPT?

Recently, I asked how much you trust AI agents.

When it comes to finances, you said you don t.
With health data, you don t either.

But now I have a different question.

Murrorp/murrorMona Truong•

14d ago

What matters most when choosing a long-term teammate beyond skills and experience?

When I interviewed for my current company, I had a conversation with the Founder and PM that lasted more than an hour. Interestingly, only about 30% of the discussion focused on my experience which made sense, since my background wasn t directly related to the role I applied for.

The remaining 70% of the conversation was about how I approach real-world problems, my mindset toward the work I would be doing, and how I envisioned growing in the role. They also asked why I chose this product and company, what it meant to me personally, and how I hoped to contribute moving forward.

Lunairp/lunairGuy Manzur•

15d ago

We did it – Lunair just won Product of the Day on Product Hunt 🎉

Yesterday Lunair launched on Product Hunt - and we just found out we re officially Product of the Day

TutorFlowp/tutorflow-2Jay•

20d ago

From prompt to structured teaching slides in seconds

Hi, I'm Jay from TutorFlow. We just launched our instant slide creation feature on Product Hunt :)

TutorFlow is built for educators, L&D teams, and technical trainers who need speed without sacrificing structure.

We designed TutorFlow to turn prompts into structured, ready-to-teach slide decks in seconds. It builds real instructional flow, not just polished slides.

Alex Cloudstar•

2mo ago

The $20 Domain Trap: When “Launching” Is Just Procrastination

I noticed a pattern I kept repeating and I see it a lot with other makers too.

Late-night idea.
Instant domain purchase.
Quick dopamine hit.
Zero users.

PRIYANKA MANDAL•

2mo ago

Why Did I Choose Product Hunt for My Launch? 🚀

Honestly, I was nervous. Putting something you ve built out into the world isn t easy.

I chose Product Hunt because I wanted real feedback from real people and that s exactly what I got. I also gained great visibility, connected with many new clients, and met founders who truly get the journey.

What surprised me most was how supportive the community is. It didn t feel noisy or competitive it felt human.

If you re building something and hesitating to share it, I get it. But Product Hunt made that step feel a lot less scary.

I launched a new small side project today - Jot — a terminal notebook.

Merry Christmas or, if you re a founder, happy I ll just check one thing day.

I genuinely wish I wasn t writing this today.
I planned to be offline. I failed.

Nika•

2mo ago

Security tips that can save you time, money and stress (from my own experience, thank me later)

I have to admit I m a tragedy when it comes to being first at trying new technology or so which means I ve fallen for more scams and shady situations than I d like to count.

(At least I can warn my friends and family before they make the same mistakes, so that's the only advantage.)

I decided to share some best practices I regret not doing sooner:

Hackmambap/hackmambaTahir•

2mo ago

“Product Hunt is about consistency”

That's what @fmerian, one of the most active and successful hunters on Product Hunt, shared with us while discussing how developer tool launches work today.

Product Hunt works as a repeatable surface when teams launch early and continue returning with progress. An early launch creates visibility, feedback, and a baseline presence on the platform. Each subsequent launch builds on that foundation.

Early adopters anchor this process. An initial launch brings the first group of users into the product. As the product evolves, those users provide context during future launches by sharing how they use the tool and what has changed since the last release.

@Supabase followed this approach. Their first Product Hunt launch happened when the product was still in alpha. They kept shipping, gathering feedback, and launching again with meaningful updates. Over time, this built familiarity and momentum, leading to stronger outcomes in later launches.

Vibrantsnapp/vibrantsnapHealsha•

2mo ago

How founders get 10Ă— more signups with product videos

Most founders hit the same wall:
people visit the site, but don t fully understand the product fast enough.

Long explanations, feature lists, and screenshots slow users down.
Short product videos remove that friction.

Here s why founders consistently see higher conversions with simple demos:

1. Instant clarity
In under 60 seconds, a video shows the problem and the solution. Visitors get it without reading walls of text.

Murrorp/murrorMona Truong•

2mo ago

What’s the one decision you’ve regretted the most so far?

Is there something you feel you missed and if you could go back, would you make the same decision, or choose differently?

I ve only recently started my professional journey, working at a startup that builds an app. I don t have a long or glamorous career yet, nor a lot of experience. But one thing I do regret is not trying to work earlier, and instead spending most of my time buried in academic studies.

When I finally entered the workplace, I realized that much of what I learned in school was no longer aligned with the market or the speed at which things evolve. The job required soft skills that textbooks and theory never taught. I learned quickly that without self-learning and constant adaptation, it s easy to fall behind.

Nika•

2mo ago

How do you treat content that doesn’t take off? (+ My rules)

Ten years ago, if a Facebook post didn t receive enough reactions, I would delete it immediately.

Yep, 18-year-old Nika was terrified that people would notice her failure. Reality check: when a post flops, almost nobody sees it anyway. The only person who actually suffers from the low engagement is the original poster.

Nika•

3mo ago

How has Product Hunt changed in the last year? 2025 Recap

In 2025, we witnessed a true Product Hunt (r)evolution so many things changed dramatically. I honestly think this was the most intense year of changes the platform has ever had.

For example, we got to experience all of this:

  • Verifying profiles (badges)

  • Alternative product suggestions on launch pages

  • Views and online count on forum posts

  • Adding/Removing the ambassador program

  • Forums instead of Discussions

  • Changing the UX/UI of launch pages

  • Removing Coming soon (Notify me pages)

  • Adding/Removing downvotes on comments

  • Forum comments now showing up on our profiles

  • More extensive footer

  • Redesign of the main page UI (e.g., new notification icon)

  • Removing Kitty s awards

Nika•

3mo ago

How are you going to maintain your businesses during the Christmas season?

Hey everyone! With the holiday season coming up, I'm curious how entrepreneurs and business owners are prepping for Christmas.

The rush can be a goldmine for sales, but it also means:

  • dealing with slowdowns,

  • staff vacations,

  • and potential disruptions.

GraphBitp/graphbitMusa Molla•

3mo ago

The most underrated trend in AI is how humans are redesigning their work with AI, not around it.

Teams aren t just adding AI into existing workflows.
They re reshaping the workflows themselves with the AI agent in the loop.

Steps get removed.
Objectives become clearer.
Old constraints disappear.
Processes reorganize around what the system can now do natively.

The real productivity gain isn t automation.
It s rethinking the architecture entirely.

Curious to hear from this crowd:
What s one workflow you rebuilt because AI made the old version irrelevant?

Alex Cloudstar•

3mo ago

Creators, how long do you spend searching for trending content ideas each week?

Hey folks,

I ve been talking to a bunch of creators lately and noticed a pattern. Most spend a surprising amount of time searching through Google Trends, YouTube trending, X, Reddit, etc just to find one or two solid content ideas.

Some said they lose 1 to 2 hours a day. Others feel like they keep spotting trends only after they re already saturated.