How founders get 10× more signups with product videos

Most founders hit the same wall:
people visit the site, but don’t fully understand the product fast enough.

Long explanations, feature lists, and screenshots slow users down.
Short product videos remove that friction.

Here’s why founders consistently see higher conversions with simple demos:

1. Instant clarity
In under 60 seconds, a video shows the problem and the solution. Visitors “get it” without reading walls of text.

2. Trust through visibility
Seeing a real product in action builds confidence. It feels more legitimate than static screenshots.

3. Less explaining, more converting
Instead of repeating the same explanation in DMs, emails, and onboarding calls, founders let the video do the work.

4. One asset, many channels
The same demo works on landing pages, Product Hunt, Twitter/X, cold outreach, and onboarding.

What actually works

• Keep it short (30–60 seconds)

• Lead with the problem, not features

• Show the “aha moment” early

What founders often miss:
Tracking performance.

Knowing who watched, how long they watched, and where they dropped off makes the demo a real growth lever, not just a nice-to-have.

That’s why many founders use tools like VibrantSnap, which not only let you record and share product videos quickly, but also give you link-level analytics to see what actually works and improve conversion over time.

If your product needs explanation, a short demo, measured and iterated will beat text alone every time.