“Product Hunt is about consistency”

That's what @fmerian, one of the most active and successful hunters on Product Hunt, shared with us while discussing how developer tool launches work today.

Product Hunt works as a repeatable surface when teams launch early and continue returning with progress. An early launch creates visibility, feedback, and a baseline presence on the platform. Each subsequent launch builds on that foundation.

Early adopters anchor this process. An initial launch brings the first group of users into the product. As the product evolves, those users provide context during future launches by sharing how they use the tool and what has changed since the last release.

@Supabase followed this approach. Their first Product Hunt launch happened when the product was still in alpha. They kept shipping, gathering feedback, and launching again with meaningful updates. Over time, this built familiarity and momentum, leading to stronger outcomes in later launches.

The takeaway is launch early to establish presence. Use early adopters to shape the discussion. Return to Product Hunt with progress and allow momentum to accumulate over time.

There's more.

We kept the conversation going with Flo and spoke about what truly matters right now:

1. How to think about a Product Hunt launch and where it fits in your growth motion.

2. When to launch and how timing really works.

3. Whether early supporters are necessary before you launch.

4. How the Product Hunt algorithm behaves

For devtools thinking about launching in Q1 2026, this would be a perfect guide. Shout out to @fmerian for making it happen!