00 is an alternative path for teams that want ownership and control, using AWS SES economics while layering on software they can buy and self-host. Instead of relying on a hosted provider like Resend, it emphasizes running the system in your own cloud environment to fit stricter compliance, security, or cost constraints.
Its core value is infrastructure-as-code provisioning for SES, helping teams stand up the necessary AWS resources in a repeatable, auditable way. That approach can be particularly attractive for AWS-native organizations that already manage deployments and environments through code.
By pairing self-hosting with a dashboard and API layer, 00 aims to provide the operational visibility teams need without giving up control of the underlying infrastructure. It’s a better fit than Resend when vendor dependence is a concern, or when teams need deep alignment with internal AWS policies.
The trade-off is more responsibility: self-hosted ownership generally means more operational work than a fully managed email API.