Relay.app

Build an AI team that works for you

5.0•43 reviews•

2.1K followers

Build an AI team that works for you

5.0•43 reviews•

2.1K followers

Marketing automation platforms

•

AI Workflow Automation

•

No-Code AI Agent Builder

Relay.app was awarded the Best for Operations & Compliance Teams Award for AI Workflow Automation in Winter 2026

Relay.app the easiest way to create a team of AI agents that work for you across Gmail, Notion, HubSpot and hundreds of other apps. Relay.app agents work for you proactively day and night and get better over time.

Relay.app Reviews

The community submitted 43 reviews to tell us what they like about Relay.app, what Relay.app can do better, and more.

5.0

Based on 43 reviews

Review Relay.app?

Reviewers largely see Relay.app as an unusually approachable automation tool: easy to learn, fast to ship with, and useful for non-technical teams building real workflows across operations, marketing, hiring, sales, and research. Users repeatedly praise its intuitive UI, strong integrations, readable workflows, human-in-the-loop design, and highly responsive support. Makers of Sortd for Gmail say it feels more intuitive than Make or Zapier and works well for an AI SDR use case. The main complaints are a still-growing integration library, limited enterprise admin controls, uneven exception handling, and AI-credit management.

+40

Summarized with AI

Pros

Cons

Wispr FlowStop typing. Start speaking. 4x faster.

Promoted

Reviews

All Reviews

Most Informative

Ph.D. Compass

What's great

user-friendly interface (17)AI integration (19)workflow automation (29)excellent support (16)wide range of integrations (15)human-in-the-loop collaboration (20)

@Relay.app is easy to use, intuitive, and has AI credits (which is fantastic for testing a lot of integrations). More and more integrations are available over time, and the support is more than amazing.

Relay is now part of my daily work, routines, and life. From a weekly journal audit by AI, social posts automation, email list management, and new workflows, I design every week. The tutorials and webinars are great, and starting to build is very easy.

What needs improvement

It would be nice to get users' emails when they duplicate our templates, as well as some AI features, but so far, it's great.

vs Alternatives

More flexibility, better UI, easy to use, competitive price. Best agentic tool out there.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

85 views4mo ago

used Relay.app to build Sortd 2.0 for Gmail

What's great

I’ve been a long-time user of Make and Zapier, and Relay.app immediately stood out as a much more intuitive tool to build with. They were also very early to embrace and deeply integrate an agentic approach, which really shows in how flexible and powerful the platform feels today.

We’ve been using Relay to build an AI SDR for outbound selling, especially for nurturing and selling to existing relationships, and it’s worked incredibly well. Huge credit to Jacob and the Relay team too — they consistently publish some of the best content around automation and agents, with clear examples and real-world use cases. Highly recommended 🚀

Report

65 views4mo ago

used Relay.app to build Whisper List

We needed to write 2,000+ VC bios in 3 hours. Relay was the only solution - and it worked amazingly. Here’s the workflow we built 👇 1️⃣ Pull LinkedIn data - we already had each VC’s profile URL 2️⃣ Extract key fields - VC name, firm name, location, board memberships, education, etc. 3️⃣ Add external context - ran a Google search step for each VC and parsed the top results to find extra details like fund size, notable investments, focus areas, average check size, etc. 4️⃣ Combine & summarize — we took these 10–15 structured data points and fed them into a custom prompt Voila.

Report

146 views7mo ago

What's great

AI integration (19)workflow automation (29)excellent support (16)human-in-the-loop collaboration (20)

I’ve been using Relay.app to build an email auto-follow system for our GTM team at SimScale, and it has been adopted not across nearly 20 users.

What really sets Relay apart is their excellent support. I’ve been in close contact with Jacob (the founder), Andrew, and Kevin, and their responsiveness is unparalleled. My colleague even noted how quickly they ship; for instance, when I gave feedback about recipient control in email drafts, Kevin and the team updated the 'draft reply' action and deployed it for all workflows within a day. The product’s focus on human-in-the-loop collaboration and the ability to scale logic via sequences makes it far more robust than other automation tools I’ve tried.

What needs improvement

While the team is incredibly fast at patching issues, scaling a single workflow across a large team of 25+ still has some friction. I’d love to see more centralized management of workflows to make enterprise-wide rollouts smoother.

Also, ability to debug runs and find them (when you have 20k a month) is currently not easy because you can search and sort them by subject line and last action, none of which is too helpful, would like to see option to search broader or sort runs by cost of (steps or AI credits), to react faster to expensive issues and prioritise support to internal teams.

vs Alternatives

We evaluated several major players before landing on Relay.app, and the decision came down to accessibility and time-to-value.

vs. n8n: While we still use n8n for certain technical tasks, it proved to be a bit too "techy" for our early AI adopters. The access control and user management weren't intuitive enough for a team-wide rollout where we wanted non-technical stakeholders to have agency over their workflows.

vs. Glean: Glean was unfortunately priced out of the ballpark for us. Their model required a massive "all-in" commitment, both financially (with 4-5-figure monthly quotes and high seat minimums) and technically (requiring deep access to all systems upfront). It felt like overkill before any real value was proven.

Relay.app provided the perfect middle ground. It offers a "gradual start" where you can test workflows and see immediate ROI before scaling. It balances the power of a technical tool with a user experience that doesn't intimidate the team, making it the ideal choice for a company looking to integrate AI into its daily operations without the friction of enterprise-only pricing or overly complex interfaces.

Above all, they are an amazing team to work with. They don't just provide support; they act as true partners, listening to our feedback and shipping updates at an incredible pace. It’s rare to find a tool where the team is just as impressive as the software itself.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

291 views4mo ago

What's great

The value proposition is unbeatable. I was able to build a custom replacement for a specialized SaaS tool that was costing us double what we now pay for our entire Relay.app subscription.

The platform makes "sophisticated" feel "simple." With just a Google Form, a single AI agent, and a few workflows, we’ve replicated complex logic that used to require a dedicated (and expensive) app. It only consumes a few hundred steps a month, meaning we have massive overhead left to automate other parts of our business. The native AI integration is seamless, it doesn't feel like a "plugin" but a core part of the workflow.

What needs improvement

While the core experience is top-tier, the integration library is still maturing. It covers the essentials like Google Workspace, Slack, and Notion, but for niche industry software, you’ll likely need to rely on webhooks. I’d also love to see more robust error-handling for AI agent outputs; when the AI doesn't perfectly match a schema, the workflow can stumble. Their "Human-in-the-Loop" feature is a great safety net, but more automated "if-then" logic for AI formatting errors would be a game-changer.

The most significant barrier for us, however, is the lack of HIPAA compliance. Since Relay.app is already SOC 2 compliant, they have a great security foundation, but the absence of a standard Business Associate Agreement (BAA) prevents us from using it for some workflows.

vs Alternatives

We primarily weighed Relay.app against Zapier, Make, and Gumloop.

Zapier: It felt like the "safe" but expensive choice. At the scale we needed, the costs were prohibitive, and their AI implementation felt less like a cohesive agent and more like a series of disconnected prompts bolted onto a legacy system.
Make: While incredibly powerful for granular logic, the learning curve was a significant hurdle. We needed to move fast, and building complex logic in Make felt like it required a specialized degree in their specific UI.
Gumloop: We were really impressed by Gumloop, it’s an amazing, AI-native platform that excels at heavy data processing and scraping. However, it felt more like a "sandbox" for technical AI builds. For our specific needs, it didn't quite match Relay’s seamless "Human-in-the-Loop" collaboration features, which were vital for our team-facing workflows.

Relay.app hit the "Goldilocks" zone for us: it has the approachable, user-friendly interface of Zapier but with the deep AI agent capabilities of a tool like Gumloop, all backed by a pricing model that actually makes sense for a small business.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

184 views3mo ago

What's great

Tate Ulsaker

Testimonial for Relay.app — Best AI Workflow Automation Tool

As a no-code founder with a deep passion for delivering enterprise-level support to job-seeking migrants at scale, I’ve spent hundreds of hours testing and pushing tools like Make, Airtable, Zoho CRM and many others to their limits only to run into dead ends each time. What I needed wasn’t just automation, it was automation that behaves like smart, reliable junior staff, easy to construct, manage and control, freeing me from the tedious and repetitive work that keeps solo operators from moving forward.

That’s exactly what I found in Relay.app.

For the first time in my journey, I discovered a platform that doesn't force you to learn a new language. It turns workflows into adaptable, agent-like processes that handle busy work autonomously and intelligently, allowing me to confirm quality standards at any stage of any workflow before completion. This has allowed me to focus on what truly matters: serving clients and growing impact.

What set Relay.app apart for me was the human-centered support offered even before I was a client. Having a direct conversation with founder Jacob Banks and receiving thoughtful assistance made clear his team committed to changing how workflow automation actually works for builders like me.

Relay.app is helping me turn a long-standing vision of scaled, high-quality service into a reality. I don't have to learn code and I don't have any dead ends. I wholeheartedly support Relay.app for Best AI Workflow Automation Tool.

What needs improvement

Integration with ZohoCRM would be great.
There are still many workflows I haven't created yet on Relay so I am not in a rush to connect. But having the power of Relay's workflows combined with Zoho's deal pipelines and contact management seems like a great opportunity for me to expand securely and probably there is a significant number of Zoho users that would see the same opportunity because the limits of Zoho in areas of automation (areas they got wrong) are almost as frustrating as the benefits of working with deal flows and contact management (areas they got right).

vs Alternatives

Ease of use, has competent AI supporting me that feels like actual support rather than a dumbed-down version of a policy-reading robot. Refreshing. Productive and learning how to work productively with Relay's system is about incremental progress that keeps gaining momentum. No brick walls.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

202 views4mo ago

What's great

user-friendly interface (17)AI integration (19)workflow automation (29)excellent support (16)fast implementation (12)human-in-the-loop collaboration (20)

We swithced over to @Relay.App after fighting with another system for over a month. Once we switched our application over we had a functional system in less than three days. It's ease of configuration, knowledge base and ability to customize the prompts and output, along with the ease of integrating this into other systems made it a great system.

What needs improvement

Exception handling and exception notification could be improved. Also integrating the exception handling into the job control would be awesome.

vs Alternatives

A previous system seemd to fight us at every turn, when training the model it would disagreee with out inputs and just go off on its own direction no matter how wrong it was. The Relay.App integration just worked and was very configurable.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

95 views4mo ago

What's great

user-friendly interface (17)AI integration (19)workflow automation (29)excellent support (16)fast implementation (12)wide range of integrations (15)human-in-the-loop collaboration (20)

Relay.app has become a core part of how we run Product and Operations.

We use it to support a range of workflows, including research, hiring, project updates, competitor analysis, and delivery monitoring. The standout for us is how readable and intentional the workflows are. As automation becomes embedded into day-to-day operations, that clarity is what allows teams to trust, adopt, and evolve it over time.

From a product perspective, Relay strikes a rare balance. It’s quick to get started with, but structured enough to support real operating models as they scale. It doesn’t feel like you’re fighting the tool or reverse-engineering logic months later.

Jacob’s content and webinars also do a great job of clearly explaining both the space and the product, and that product thinking shows through in the experience. We’re actively expanding usage and expect to scale to around 20 agents by the end of March.

What needs improvement

This is for most AI tools currently. Supporting logged-in, in-browser interactions would be a big win. Some tools don’t expose everything via APIs, and being able to securely work within those environments directly would unlock additional use cases.

vs Alternatives

We chose Relay.app for its clarity and ease of ongoing ownership. Compared to alternatives, it’s quicker to get started with and far easier to understand, trust, and maintain as workflows scale.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

55 views4mo ago

What's great

user-friendly interface (17)AI integration (19)workflow automation (29)fast implementation (12)wide range of integrations (15)human-in-the-loop collaboration (20)

This is the first workflow automation tool I have tried to use in a few years, and I will never leave it. If you are not a terribly technical person but generally understand how automation and AI works, you'll have you're first workflow and full-blown agent up in no time with Relay.app! The embedded AI agent that literally builds other agents for you (or just helps) is absolutely genius. And the UI is super intuitive. Great product, Jacob!

vs Alternatives

I didn't really research before I started using it, just wanted to play around. But then I started seeing other folks in my circles trying to implement flows with n8n, and I literally saw them writing/reading code (or what looked like it). This told me I made the right choice.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

46 views4mo ago

What's great

user-friendly interface (17)workflow automation (29)excellent support (16)human-in-the-loop collaboration (20)

Having used other automation tools like Mindpal, I can say that anytime I can automate a workflow with Relay, I will. It's intuitive, the support is outstanding, the features keep getting better and better, and the AI assistant is actually very good. The integrations are great - the things Relay can do with LinkedIn I have not seen anywhere else (and I've tried.). The only reason I use anything other than Relay is when I need external facing automations. The founder, Jacob, is fantastic, and so helpful with terrific training. I can't say enough good things about Relay.

What needs improvement

One edge Mindpal has is the way it can present external links and embeds for workflow you need to share with people outside of your organization.

vs Alternatives

You can go from zero to productive with Relay. It's more intuitive and the AI assistant is really good - much better than Make's. The LinkedIn integration is the best out there. All the integrations I need are available. It's the best.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

38 views4mo ago

What's great

user-friendly interface (17)fast implementation (12)wide range of integrations (15)

Relay.app is, for me, the best automation tool for Notion users. It stands out immediately because of its intuitive interface. The connection with Notion is seamless, which has been a total game-changer for our workflows.

What I appreciate most is the transparency. In other tools, troubleshooting is a nightmare, but here you aren't left guessing. If an error occurs, the system provides clear details on exactly what failed, allowing for immediate fixes.

Highly recommended for anyone looking for reliable, user-friendly automation.
Nice work, Relay.app team! 🚀

vs Alternatives

It came down to speed and simplicity. Relay is much more intuitive; it feels like it’s designed to help you build, not to make things more complicated.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

57 views4mo ago

What's great

human-in-the-loop collaboration (20)

We use @Relay.app to automate all our ops (emails reminders, sms reminders). It has been great and thanks to the new table features, we reduced the amount of (vibe-coded) javascript that we had in these workflow.

Cool product, supports us in HR & SRE as well.

What needs improvement

Brevo SMS is missing and in general the depth of certain integration is much lower than what the API of these services offer.

vs Alternatives

It is simpler than n8n, it has all the integrations we need. The team understands it. What can you ask more? :)

Ratings

Ease of use

Reliability

Value for money

Customization

Report

31 views4mo ago

What's great

AI integration (19)workflow automation (29)excellent support (16)

Saving me a lot of time - with Relay I can basically use gmail + labels as my project management tool.

What needs improvement

It's AI, so sometimes what works all day suddenly has an issue, so you have to choose the right model and have good instructions.

vs Alternatives

The AI flow builder is pretty helpful - it can get you most of the way there building a flow, even if you don't know the underlying architecture of the services you are connecting.

Ratings

Ease of use

Reliability

Value for money

Customization

Report

25 views4mo ago