Robert Roseberg

Robert Roseberg

CEO at Workstf and Startup GTM Advisor.
3 points
Relay.app

What's great

AI integration (16)workflow automation (27)excellent support (15)human-in-the-loop collaboration (19)

I’ve been using Relay.app to build an email auto-follow system for our GTM team at SimScale, and it has been adopted not across nearly 20 users.

What really sets Relay apart is their excellent support. I’ve been in close contact with Jacob (the founder), Andrew, and Kevin, and their responsiveness is unparalleled. My colleague even noted how quickly they ship; for instance, when I gave feedback about recipient control in email drafts, Kevin and the team updated the 'draft reply' action and deployed it for all workflows within a day. The product’s focus on human-in-the-loop collaboration and the ability to scale logic via sequences makes it far more robust than other automation tools I’ve tried.

What needs improvement

While the team is incredibly fast at patching issues, scaling a single workflow across a large team of 25+ still has some friction. I’d love to see more centralized management of workflows to make enterprise-wide rollouts smoother.

Also, ability to debug runs and find them (when you have 20k a month) is currently not easy because you can search and sort them by subject line and last action, none of which is too helpful, would like to see option to search broader or sort runs by cost of (steps or AI credits), to react faster to expensive issues and prioritise support to internal teams.

vs Alternatives

We evaluated several major players before landing on Relay.app, and the decision came down to accessibility and time-to-value.

vs. n8n: While we still use n8n for certain technical tasks, it proved to be a bit too "techy" for our early AI adopters. The access control and user management weren't intuitive enough for a team-wide rollout where we wanted non-technical stakeholders to have agency over their workflows.

vs. Glean: Glean was unfortunately priced out of the ballpark for us. Their model required a massive "all-in" commitment, both financially (with 4-5-figure monthly quotes and high seat minimums) and technically (requiring deep access to all systems upfront). It felt like overkill before any real value was proven.

Relay.app provided the perfect middle ground. It offers a "gradual start" where you can test workflows and see immediate ROI before scaling. It balances the power of a technical tool with a user experience that doesn't intimidate the team, making it the ideal choice for a company looking to integrate AI into its daily operations without the friction of enterprise-only pricing or overly complex interfaces.

Above all, they are an amazing team to work with. They don't just provide support; they act as true partners, listening to our feedback and shipping updates at an incredible pace. It’s rare to find a tool where the team is just as impressive as the software itself.

How fast is support response and issue resolution?

I can honestly say their support is world-class. I’ve worked directly with Jacob (the founder), Andrew, and Kevin, and their speed of resolution is unmatched. They don't just answer tickets; they actively collaborate with you to build features that solve your specific problems in real-time.

Is there role-based access control for teams?

From my experience setting this up for our GTM team, the core infrastructure for team management is solid, but it's still evolving. While there are clear ways to manage user seats and workspaces, some more granular role-based controls, like centralized management of workflows and deployment of workflows withing organisation , are areas we would like to see improving. It works well for a growing team, and the developers are very responsive to feedback.

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