Mailchimp is an all-in-one marketing platform empowering businesses to connect with their audience to advanced email marketing, AI-driven insights, and powerful automations. Designed for growing businesses, Mailchimp helps you create personalized campaigns, analyze performance, and scale with ease, all backed by award-winning support. Build better customer relationships with over 300 integrations and tools tailored to your unique needs.
Intuit Mailchimp is praised for its user-friendly interface and robust email marketing capabilities, making it a popular choice for both beginners and experts. Makers from
highlight its effectiveness in boosting user engagement and simplifying email automations. Users appreciate its powerful automation features, insightful analytics, and extensive integrations, though some note that pricing can be steep as subscriber lists grow. Despite some criticisms about its UI and cost, Mailchimp remains a reliable platform for small to mid-sized businesses.
It is straightforward and reliable. You can build a campaign quickly, set up basic automation, and get things out without overthinking the setup. For simple to mid-sized lists, it does exactly what you expect
What needs improvement
pricing (7)
Pricing climbs as the list grows, and some automation features feel limited once you start going deeper. It works well, but there is a ceiling
Very user-friendly. For newer teams getting started with a newsletter or email service, Mailchimp is a powerful, ready-to-use option.
What needs improvement
customer support (2)pricing (7)lack of innovation (1)usage limits (1)deliverability (1)
It's on the pricer side for the standard service offerings they offer, with very low usage limits compared to alternatives like Mailerlite and Beehiiv. Not sure if it is related to the acquisition, but in the last few years, I saw a lot less innovation with product features, and customer support speed is also slower. The free tier is quite unusable for most. Many teams I know have switched away from MailChimp.
Mailchimp has been my go-to for email marketing – it just works.
Super clean interface, tons of ready-to-use templates, and the automation flows are a lifesaver. Whether I’m sending a quick update or a full-on campaign, it’s easy to set up and actually looks professional when it lands in the inbox.
The audience segmentation tools are powerful, especially when paired with e-commerce or lead-gen funnels. That said, pricing can get a bit steep once your list grows – but for the value it delivers, it’s worth it.
If you’re just starting out or growing a small business, Mailchimp is one of the most reliable platforms out there.