Launched this week
Timelaps
Know if your marketing is working with real-time insights
904 followers
Know if your marketing is working with real-time insights
904 followers
Timelaps conducts primary research, collects responses from 4,000+ real consumers in target demographics, and tells you whether your brand marketing is working. Compared to traditional agencies or trackers, Timelaps is 5x more affordable, based on the latest science of brand growth, and continuously updated in real time.
Timelaps
Hey Product Hunt 👋
I'm Harry, cofounder of Timelaps.
I previously cofounded HackQuest, raised $5M+ in funding, and grew it into one of the leading developer ecosystems in the world with over 2M users.
After HackQuest was acquired, I spent months traveling the globe: discovering, designing, coding, testing, and validating over 35 ideas from my "things to build" list to find what's next.
In San Francisco, during ODF, Henk and I sat together during the opening ceremony and connected instantly on the type of company we want to build together and the massive opportunity in the intersection of AI and market research.
We kept asking: What matters most in the age of AI? After months of exploration and pivots, Henk and I answered the question with our Timelaps thesis. Below are snippets of why we chose branding & brand tracking.
Why Branding?
Brand is back. According to the recent McKinsey study published in November 2025, Branding was cited as the number one priority for 2026 by marketing leaders across all business models.
That’s because a strong brand drives real business outcomes:
Brand is a measurable financial asset. Econometric analysis of 135 global firms shows that every $1 increase in brand value equates to $1.76 in turnover.
Sustainable Pricing Power: Brand is the antidote to commoditization. Kantar’s BrandZ data proves that stronger brands command higher than average prices vs their competitors.
Cheaper to grow. The same studies show that a strong brand hugely improves the ROI of marketing and lowers CAC.
What is Brand Tracking? Why Brand Tracking?
Brand tracking measures how strong your brand is now, how that is changing over time, and how you compare to competitors.
It answers questions like:
Are people aware of us?
Are we associated with the right problems and solutions?
Are we becoming the default choice in key moments of the customer journey?
Are paid and PR campaigns actually shifting perception?
Are we growing faster than competitors in brand health?
You wouldn’t run paid socials / search without knowing your CTR, CPC, and CPA.
Brand tracking is the equivalent of long-term growth. It helps you:
See if your marketing is working for building brand equity.
Show which campaigns have an effect, or not.
Identify segments you are over- or underperforming in.
Detect signs of competitor threats.
Identify the top growth areas for your brand.
Importantly, brand tracking shows you what demand looks like before it shows up in sales figures. Revenue is the lagging indicator. Brand is the leading one.
The AI revolution has transformed what brands can create. It's time for tracking to catch up.
We are still very early in the journey (<5 wks). Our goal is to document our growth journey on Product Hunt and share it with all of you. Our team is available ALL DAY for all your feedback and questions. Grateful for your support and excited to chat here / over a call :)
@harryzhangs Interesting direction here.
Most brand tracking tools I’ve seen still operate on the old quarterly research cycle, which makes the insight almost historical by the time teams see it.
I'm curious about something though.
When marketers see the dashboard update with new data, does Timelaps also help explain what likely caused the change (campaign, channel, messaging), or is the focus mainly on surfacing the signal?
Timelaps
@harryzhangs @taimur_haider1 Love this question. And it's one of the reasons we built timelaps. Our focus is on explaining what moves the needle, not just the signal. Because we track continuously we can overlay campaigns on the timeline to show what has had an effect. it's possible already but we're adding a feature where brand marketers simply upload their campaign info (and competitors if they have it) and this displays on all timeline views. So that shows not just if things changed but why.
@harryzhangs @henk_pretorius1 Appreciate the detailed answer, Henk.
Overlaying campaigns on the timeline is a smart approach. A lot of brand tracking tools show the movement but leave marketers guessing what caused it.
Connecting campaign activity directly to brand shifts could make the insights far more actionable.
I'm aurious about one thing. As the dataset grows, are you planning to surface patterns across campaigns as well, like identifying which types of campaigns consistently move awareness or consideration in a category?
Timelaps
@harryzhangs @taimur_haider1 don't give away our feature roadmap :) Yes, that's exactly what we plan to do. What we're building is a data asset that can both surface patterns and later start predicting marketing effects. Great question.
Timelaps
@taimur_haider1 thanks so much, Taimur! You are spot-on - the cadence here is a key differentiator.
Love your question!! Henk already covered it perfectly - I just wanted to add that the AI analyst is also here to help. In this release, you can play around with the AI chatbot analyst, which has insights into all your data and business context, to help answer basic questions and probe the reasons. This will be especially powerful once you add more context, like campaigns you ran, events you hosted, and more. We will also be rolling out several exciting new features in the next few weeks that explain what drives the changes!
@harryzhangs Thanks, Harry! The AI analyst sounds like a really strong differentiator.
Excited to try it out and see how it surfaces patterns across campaigns. Do you have plans for highlighting which campaign types consistently drive specific metrics across multiple brands?
Timelaps
@taimur_haider1 It really is - thanks so much - and love this question! As our dataset grows, our capability to predict outcomes and recommend strategies will grow as well. Recommendations will also be increasingly more tailored to the category and personalized. We will publish public report for knowledge sharing also :)
Happycapy
@harryzhangs Pretty cool idea. Real-time insights from thousands of consumers sounds really powerful. Congrats on the launch!
Timelaps
@harryzhangs @victoria_wu Thanks Victoria!
Timelaps
@victoria_wu Thanks so much for the support Victoria - big fan of Happycapy too :)
@harryzhangs Hey Harry. How do you help users distinguish between correlation and actual marketing impact?
Timelaps
@harryzhangs @kimberly_ross We track the outcomes marketing is ultimately trying to move — awareness, salience, and mental market share — the moments when your brand comes to mind. Causation is always hard, but we're adding campaign overlays soon so you can see what was in market when brand metrics shifted. Of course, brand building is cumulative and multifaceted, but with Timelaps, we offer a lot more context than most teams have today.
Timelaps
@kimberly_ross Hey Kim, thanks for the great question! It's always hard to pinpoint causation exactly, but significance testing is built-in and Timelaps offers a lot of business context, and because we track continuously year-round, it's easy to identify seasonality and other "noises" compared to traditional snapshot reports!
@harryzhangs Hey, I'm from BTM - Better Tomorrow Media, and we are fans of the overall look of Timelaps. We run a YT channel with emerging SaaS / AI tools products' spotlights. Is there any way to contact you guys directly to chat - maybe an email account? Dropped you a follow on X, but still can't text or message you. Please, lmk - we want to talk to you, guys.
Timelaps
@michael_campbell_btm Sure, email harry@timelaps.io. Thanks for the support!
@harryzhangs Congrats on the launch! I'm curious though how does Timelaps plan to track/measure brand visibility specifically in AI-generated responses (e.g., Perplexity/ChatGPT mentions) versus traditional surveys?
Cue
Congrats on the launch! Real-time brand tracking from actual consumer responses instead of just web analytics is a cool angle. How are you thinking about scaling the panel sizes across different markets?
Timelaps
@dparrelli Thanks for the question, David! You understood the value prop immediately.
We are keeping panel size consistent for our enterprise and challenger brand clients and design partners now at 4,000 / year (same as other leading self-service tools & functions as a better, cheaper, fully-automated Qualtrics alternative). This is the number widely considered by F500 companies and brand marketing researchers globally as the gold standard for a representative sample size to draw meaningful recommendations over time.
And you are spot-on, in some markets (we cover 82 markets now) and categories (we can support all 2C businesses), we might need to increase / decrease panel size. As our database scales and our AI gets better and better, the tool will provide more accurate recommendations accordingly.
Raycast
Thrilled to co-present On Deck alums @harryzhangs and @henk_pretorius1's Timelaps.
Brand building in the age of AI requires constant vigilance and adaption.
Customer attention is fickle; keeping it means seeing shifts early.
This requires a tighter feedback loop.
Historically, brand tracking took months and cost $100K–$500K+.
Useful, but way too slow now.
Timelaps gives you an instant-replay view of the moments that matter— when someone chooses you… or chooses a competitor.
With real-time insights from real people, you can spot what’s changing, update your messaging, and stay top-of-mind when it counts.
If you market a brand and you’re tired of waiting a quarter to learn what happened last quarter, grab a consult with the team today (it's not everyday you get free advice from a PhD!).
Versify
@harryzhangs @henk_pretorius1 @chrismessina
I worked with Harry on one of his previous product. The team is top notch. So excited about the product, glad you hunted this
Timelaps
@henk_pretorius1 @chrismessina @riccardo_pagano2 thanks so much for the support, Ric - always grateful for all the help and support :)
Hey Harry! Congrats on your launch! Great to see Timelaps on ProductHunt!
How does Timelaps compare to traditional brand tracking tools in terms of turnaround time? We've been looking for the best brand tracker that gives insights in days, not weeks. Is it possible with Timelaps?
Timelaps
@byalexai Hey Alex!! Thanks so much for the support, and it was so great to chat with you back in the discovery phase of Timelaps.
Appreciate the thoughtful question - turnaround time is the key differentiator and advantage Timelaps has over traditional alternatives like Qualtrics or agencies / consultancies.
Below is a quote from a design partner (a leading brand in EMEA): "We expect to receive our report next month (March), but the Field work was done online last August (more than five months ago)."
Brands working with agencies / consultancies typically take weeks to set up (via a series of information downloads and discovery interviews; I have led many of these exchanges in my prev. life!) and months to get snapshot PPTs fully completed from study design to field work to analyses and to reporting.
You are spot-on. In comparison, Timelaps takes only 1-2 days to set up, and you can start seeing action insights in real-time shortly after.
Would love to chat more and show you how it works!
Trufflow
Is this optimized mostly for B2C companies or can B2B style companies also take part? What about startups that don't have much of a "brand footprint" to begin with?
Timelaps
@lienchueh Hey Lien, thanks for the great questions. You are correct, this is optimized for 2C companies. B2B is significantly harder and more costly, so not within our focus area at the moment.
For startups that don't have much of a brand footprint to begin with, valuable insights will also be very difficult to obtain at the current stage. Hence, most of our customers are enterprise and challenger brands (or Series A-C startups that are at least top 20 in the category). We are working on a more startup & SMB friendly product version and offer as part of the roadmap. Excited to share more very soon :)
We are still very happy to chat & see if there's anything we can help. Please feel free to book a call directly with Henk & I: https://calendly.com/timelaps/new-meeting
Yeap Harry! I still remember how we used to do this 10 years ago and it was like diving blindly without key data. New times, new ways, new mindset. I'm sure founders will love to see their brand tracking and how they can outperform through Timelaps. Wish you all the best
Timelaps
@german_merlo1 appreciate that, thank you!
Timelaps
@german_merlo1 100%. A lot of exciting new things are now only possible because of AI. Thanks so much for the support man :)
Mom Clock
This is super practical for marketers.
I like the ‘Moment x Brand Matrix’ chart especially as it allows me to compare across competitors and zooms in on specific moments where we are winning / losing.
Timelaps
@justin2025 appreciate that. That's one of my favorites too - it's a very insightful view.
Timelaps
@justin2025 Thank you!! That's a prime example of showing what's the latest in brand science - you won't find this chart in any other brand tracking software :)