Reviewers mostly praise Loops for being simple, fast to set up, and pleasant to use for transactional emails, campaigns, waitlists, and event-based flows. They repeatedly highlight the clean UI, smooth editing experience, solid docs, developer-friendly API, and responsive support, with several saying it feels less cumbersome than older tools. The main caveat is scope: some users say it lacks core features, has occasional editor/UI rough edges, and may fit SaaS teams better than other businesses. One reviewer also reported a frustrating enterprise vetting and onboarding process.

+126

Summarized with AI

Pros

simplicity (30)

marketing email support (22)

user-friendly interface (22)

transactional email support (19)

automation features (14)

fast setup (13)

developer friendly (12)

clean UX (11)

responsive support (6)

integration with third-party services (5)

Cons

focus on SaaS companies (3)

Pros

Cons

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Reviews

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Founder Reviews (106)

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Other Reviews (23)

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Company Info

loops.so

Loops Info

Launched in 2022

View 4 launches

Forum

p/loops

Awards

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Memex

•1 review

I've been waiting for this forever. Tried soooo many different solutions and this one was exactly what I needed: - A decent editor UX (It's ok to be opinionated in possibilities. I don't care that much but I dread shitty editing experiences) - An easy way to pull in and segment contacts - A way to do both dedicated outreach (investor, community updates) and transactionals in one I ditched 5 tools for this and insta-upgraded to the $200 plan Things that can be improved: - Web-view of the email so I can easily send it also to my non-email contacts - Better integration into Airtable for better user management and pre-segmentation - Better analytics (though know that's coming soon)

What's great

clean UX (11)transactional email support (19)marketing email support (22)advanced segmentation (3)integration with third-party services (5)

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130 views2yr ago

Chestr 🛍

•4 reviews

Congrats Loops team! Loops is the best email software I've ever used. I used to dread sending emails to my users on our previous email client because it was so junky and full of friction: broken images, badly formatted text, weird design. It was all a nightmare. Loops has completely transformed that feeling from dread to absolute delight. Now, I look forward to emailing our users! The interface is seamless, lightweight, and a joy to use. On top of being an incredible email marketing tool, Loops is one of the most beautifully designed interfaces that I discovered in 2023.

What's great

user-friendly interface (22)clean UX (11)marketing email support (22)

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62 views2yr ago

Lottielab (Magic Animator - now live)

•3 reviews

Amazing app. As a design tool, we wanted an email solution that could let us add some personality to our emails without sacrificing deliverability. Loops was perfect in that we were able to create UIs in Figma and have it ready to be sent in Loops within a few clicks, with no dev input. It makes sending emails super fun to do. A few improvements to make here and there, but for something this easy, worth hanging with them as they do so!

What's great

fast setup (13)developer friendly (12)high deliverability (2)

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45 views2yr ago

•4 reviews

What's great

simplicity (30)developer friendly (12)transactional email support (19)

I use Loops primarily to send transactional emails to my customers. Incredibly easy to set up, good developer tools (I connect seamlessly using n8n), reliable service and generous free tier for early stage start-ups. Customer service support on a Sunday - I'm impressed. Highly recommended!

vs Alternatives

Resend

Simpler to set up

Ratings

Ease of use

Reliability

Value for money

Customization

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232 views6mo ago

•2 reviews

What's great

user-friendly interface (22)clean UX (11)

Loops has a polished interface that makes email infrastructure setup intuitive.

What needs improvement

customer service (1)focus on SaaS companies (3)

After half a dozen outreach attempts requesting a collaborative Zoom call to explore enterprise deployment, we were declined and told our B2B logistics platform violated terms of service for 'restricted industries.' This assumption was entirely inaccurate—we operate a standard freight claims SaaS for brokers and shippers.

Actionable feedback:

Publish (more clearly) restricted industries list before onboarding
Offer discovery calls to prevent misclassification
Improve response times during evaluation (days/weeks of slow back-and-forth adds friction)

Great product for its target market, but the vetting process needs a service-level mindset. When eligibility is unclear, a 15-minute call prevents wasted cycles on both sides.

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179 views7mo ago

•1 review

Honestly, my biggest take away from working with chris/adam through the loops trial is that they just get what i'm trying to do. We (Clerk) migrated over from intercom to ortto (formerly autopilot) and are now on loops for our changelogs and outbound email campaigns. The editing experience is much smoother, the quality of support is ridiculously high and the future roadmap plans will enable me to bring a higher level of design and polish to our emails without having to jenga with these archaic tools. Love it so far!

What's great

excellent customer service (4)marketing email support (22)

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26 views2yr ago

•1 review

Tried it, to me it just scratches the surface of what I would want from an email marketing provider. The UI/UX is a bit buggy, especially in the editor. There's no undo command so if you delete something by mistake it's just gone. There are no API client packages available, so you have to make HTTP requests for the API. The overall UI is simplistic, a bit overly so in some places, but is nice in contrast to many other providers which feel overwhelming to use. Overall it just doesn't feel as intuitive or useful as most of the other competitors in this space. It seems to just do the basics, which isn't necessarily bad... But it feels a bit flat compared to all the hype built up around this launch.

What's great

simplicity (30)

What needs improvement

buggy UI/UX (1)lack of undo command (1)no API client packages (1)

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38 views2yr ago

Loops

Thanks Conner! I love this kind of review. There is an undo state, but it could be better especially as the editor improves. Yep, we plan to add API packages soon. Not much I can do about the hype, but really appreciate you trying it out and sharing your thoughts. Give us another go in a few months and see if we've improved, I bet we have :)

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2yr ago

•10 reviews

I bookmarked Loops.so almost a year ago to bootstrap the endless ideas I'm finally getting out the door. Honestly could have setup the waitlist last year. This feels like a no brainer. Simplicity, clean UX, caring about the finer details like fine wine is what developer products are all about. Using this has been pure joy! Oh and the docs are exquisite..

What's great

simplicity (30)developer friendly (12)clean UX (11)

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25 views1yr ago

•4 reviews

What's great

simplicity (30)developer friendly (12)clean UX (11)

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17 views2yr ago

Loops

Thank you Arti! Glad you liked the docs also, we update them daily :)

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2yr ago

•11 reviews

Cons: Features may be limited for non-SaaS businesses. Focus on SaaS companies may limit usefulness for other industries. Loops is an efficient and user-friendly email platform, ideal for SaaS companies looking to improve customer communication and engagement through effective email campaigns.

What's great

user-friendly interface (22)

What needs improvement

limited features for non-SaaS businesses (1)focus on SaaS companies (3)

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25 views1yr ago

•1 review

I've been using Loops for my email marketing and transactional messages, and it's been a game-changer. The platform offers a seamless way to manage and send emails, making my campaigns more effective and efficient. If you're looking for an improved email solution, Loops is definitely worth trying.

What's great

transactional email support (19)marketing email support (22)

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14 views2yr ago

•5 reviews

Seriously incredible marketing & mailing automation! I love the simplicity of the editor, the scheduling, the transactional emails... Somehow Loops does it all with none of the drag and complexity of other tools. You'd think email can't be reinvented for the 1000th time, but Loops did it.

What's great

simplicity (30)automation features (14)transactional email support (19)marketing email support (22)

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13 views2yr ago

•2 reviews

Big fan of Loops here! I’ve been using it for email delivery in the SaaS service I’m currently developing. Loops has all the essential features I need, without any unnecessary extras. It’s streamlined, efficient, and gets the job done perfectly for my needs. Highly recommended!

What's great

simplicity (30)transactional email support (19)marketing email support (22)

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10 views1yr ago