Launching today
Siteline
Growth analytics for the agentic web
222 followers
Growth analytics for the agentic web
222 followers
Track how AI agents and bots interact with your website. Analyze traffic trends by platform, page, and topic. See how this traffic turns into human visits. Get your first insights in minutes - and go deeper once you have your aha moment about how it impacts your product growth.
Siteline
Hello fellow makers 👋
David here, founder of Siteline - Growth analytics for the agentic web. Think Google Analytics, but for AI agents and bots.
Why we built Siteline
The web as we know it is changing. Humans are no longer the only customers visiting websites to research products and brands. Agents, bots and crawlers already make up 30% of web traffic and are hired by humans through apps like ChatGPT to visit hundreds of websites on their behalf, report back their findings and even make purchases.
The problem
The way people discover potential products is moving from direct web visits to indirect access through chatbots and agents, yet the web is still built only for human visitors. While new “AEO” / “GEO” tools provide some visibility, they don’t show what’s actually happening on your website. Additionally, they rely on running simulated prompts to determine if your brand appears in AI answers. But without reliable data about what people are actually asking ChatGPT and other AI chatbots, this approach has proven to be misleading and expensive.
Our approach
I’m a data nerd with 10+ years of experience at companies like Twitter & Glovo and thought there had to be a more evidence-based way. So instead of guessing prompts and simulating outcomes, my co-founder @vzotov and I developed a different approach which measures the full AI purchase funnel: from bot / agent visits, to citations & answer visibility, all the way to real customer traffic coming from AI apps.
What Siteline helps you answer:
Is my site a go-to source for AI?
See which AI agents visit your site, how often, and where they get blocked - with clear recommendations for what needs to be fixed or improved.
Is my most important content actually referenced by AI?
Understand which pages and topics AI fetches or ignores, and build a truly data-driven content strategy. Especially useful for info-heavy products that target AI power users (developers, product folks, marketers).
How does agent & bot activity translate into human traffic and new customers?
Cross-reference actual AI bot visits with prompt visibility to understand how AI exposure translates into traffic and authority.
Thanks so much for checking out Siteline - we’d love your support and feedback 🙏
Our basic agent analytics and AI visibility product is forever free. To unlock more features and higher limits at 30% off for 2 months use the promo code PH30.
Congratulations on the launch!
As someone who works on marketing side, actively iterating with SEO/AEO/GEO, I think this piqued my interest today really. Going to check it out!
Siteline
@krupali_trivedi thank you! Hopefully it provides a bit of a new perspective on how to approach AEO / GEO than the other tools out there you've tried. Would love to hear your thoughts once you have a chance to check it out. There's a free plan so you can set up both Agent Analytics and the more "traditional" prompt visibility tracking functionality as well.
Siteline
@vouchy definitely! The biggest wake up call is just seeing how much your visibility is biased by which prompts you select. We saw some cases where if the prompts we're focused only on the brand / products strong-suits the visibility was 80%, but when more balanced and representative of what people are likely asking, the visibility dropped in half 👀.
We still believe visibility tracking is valuable (and still offer it in the product), but feel the selection should be done in a smart way. So far the best technique I've seen is by using a mix of Google search volume for similar keywords (from Semrush for example) + which pages / topics on your site are visited by user-initiated AI agents like 'ChatGPT-user'. It's not perfect, but it's much more likely to be aligned with what people are actually asking :)
BlogBowl
Congrats on the launch 🔥
Looks interesting, will give it a try!
Siteline
@danshipit awesome, thank you! Please let us know if you see anything surprising in your agent or bot traffic or have any feedback 🙏🏼
Lovon AI therapy
@Siteline great product, impressed. Do you provide any suggestions on how to reshape product to optimize AI bots scrapping?
Siteline
@ponikarovskii thanks Anton! Yes, once you get set up we have a whole section of 'Tech recommendations' that analyze your site and recommend changes. In general the biggest improvements we've found that impact digestibility are:
Ensuring all content is rendered server-side and doesn't require Javascript -- most AI bots don't run JS and instead just pull everything from the server in one go unlike a human (or even the Google bot)
Fast load-times for all pages (should be <300ms)
Nothing blocking bot access by mistake - this can be robots.txt but is often 3rd party services like Cloudflare, Captcha, etc
Don't require location to be set to show pricing or other features
Put key content / summaries towards the top of each page, bots will often read a bit of what they pull then leave if they don't find what they're looking for
Hope this helps! Have you tried anything so far that you've seen working?
The "stop guessing prompts, measure actual bot traffic" approach is way smarter than most AEO tools. I've seen products spend $500/month on prompt simulation tools that don't reflect what users actually ask ChatGPT. Does Siteline differentiate between OpenAI's crawler vs actual ChatGPT browsing on behalf of users?
Siteline
@dronidev we do! For OpenAI we differentiate between crawling for LLM training and search indexing vs. agent visits that are "user-initiated" i.e. are trigger live when a user is asking something on ChatGPT.
Would be curious to hear your experience with Siteline compared to other AEO / GEO tools when you get a chance. Thanks for the support!
@davidkaufmann Makes sense! I'm building two products right now and honestly had no idea bot traffic could be that granular. Will definitely test Siteline once I start seeing meaningful traffic — curious to see which pages AI agents hit vs ignore. Thanks for clarifying the differentiation!
Have been using the product since their private beta. It helped us get insights into our ai seo visibility and take steps towards improving it as efficiently as possible. The team is also great - extremely responsive, helpful and knowledgable. Congrats on the launch, Siteline!
Siteline
much appreciated @anna_paykina_cerbos ! You're a top customer :)
PROCESIO
Congratulations!! Looks great
Siteline
@madalina_barbu Thanks Madalina! Have you already tried any AI Search visibility tools? What are your impressions so far?