Analytics, tracking, user engagement and performance metrics are all essential for my SaaS Reviews, Comparisons and Coupons Marketplace. These indicators will help me to monitor and improve user experience as well as to analyze my marketing efforts. After hearing positive reviews about Usermaven, built by the same team behind ContentStudio, I decided to test it out for myself.
It’s very easy to get started with Usermaven. I was able to get everything set up in a couple of minutes with the help of the API credentials. What surprised me the most was integrations and detailed documentation they have - for Google Tag Manager and React.js, to Node.js and Next.js SDK - even Webflow, Shopify, and SquareSpace! Usermaven also has plugins for WordPress and Bubble.io.
Usermaven's comprehensive web analytics dashboard shows statistics such as the number of visitors, pageviews, sessions, visit duration, bounce rate, top sources , UTM metrics ,top pages , devices and locations plus keyword based analytics.
For SaaS product based platforms, it also tracks users acquisition by channel, user stickiness metrics, most engaged users, features usage, onboarding insights, adoption and retention metrics. It’s quite easy to track visitor journey from their first touch point until they leave your site.
Usermaven also has features like segments, funnels analysis. In attribution analysis you can create attribution report for any custom event like signup, bookings and can also add conditions to it. In events section, you will see detailed events captured from your site like page view, page leave, scroll, button click and other user interactions.
Other Notable Features : Team Collaboration, Pixel-white-labeling, email reports, multiple currency support, cookie-less tracking, exclude bot traffic, workspaces to manage multiple brands, google search console and have dark mode too!
Overall Usermaven is very simple and beginner friendly tool with zero learning curve. After installing the Usermaven tracking on my site, I haven’t faced any issues with Pagespeed Insights score or page loading speed. They also have well documented guides so I never had to contact support for help. Though I got quick reply to one of my queries from the team. From changelog, I can conclude that they are actively developing this product and it’s from one of the most renowned people in SaaS. So I will recommend to check out Usermaven and do give it a try!
