Mixpanel

Name: Mixpanel
Rating: 4.89 (81 reviews)

Event analytics everyone can use

4.9•81 reviews•

1.4K followers

Event analytics everyone can use

4.9•81 reviews•

1.4K followers

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An event analytics platform that allows anyone to get answers from their customer and revenue data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company.

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Mixpanel Launches

Mixpanel Events 2.0 Now $0 for your first 1M monthly events

Launched on February 4th, 2025

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Launched on September 17th, 2024

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Launched on March 1st, 2023

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4.9

Based on 81 reviews

Review Mixpanel?

Reviews praise Mixpanel’s fast, self-serve analytics, strong cohort and funnel views, and clear dashboards that help teams act quickly. Makers of

Supademo

highlight easy setup and standout cohort analysis for spotting optimization opportunities. Makers of

Sprig

used it to track feature engagement during beta, informing iteration. Makers of

Cake

credit it with speeding the path from hypothesis to launch. Users note intuitive segmentation, helpful support, and powerful AI answers, with occasional learning curve and cost concerns as data scales.

+78

Summarized with AI

Pros

user behavior tracking (25)

data-driven decision making (14)

event tracking (12)

user-friendly interface (12)

easy setup (10)

real-time analytics (9)

user segmentation (8)

actionable insights (7)

cohort analysis (6)

funnel analysis (6)

Cons

learning curve (2)

Pros

Cons

Reviews

All Reviews

Most Informative

•10 reviews

One standout feature for us is the ability to segment user data effortlessly. Whether it's analyzing user cohorts, tracking conversion rates, or understanding user engagement, Mixpanel simplifies the process, making it accessible even for those without extensive data science backgrounds. Another aspect that deserves praise is the ongoing support and resources provided by Mixpanel. Their knowledge base, webinars, and responsive support team have been invaluable in helping us make the most of the platform.

What's great

support and resources (4)user segmentation (8)cohort analysis (6)

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5 views9mo ago

•10 reviews

What's great

support and resources (4)user segmentation (8)cohort analysis (6)

Report

4 views10mo ago

•4 reviews

I use Mixpanel for tracking user interactions and analyzing data for my projects, and it's been a great experience. The platform offers detailed insights that help me understand how users are engaging with my product. Setting up events and tracking them is straightforward, and the real-time data updates are incredibly useful for making quick decisions. One feature I really like is the funnel analysis, which allows me to see where users drop off in a process. This has been invaluable in optimizing user flow and increasing conversions. The ability to segment users based on their behavior also helps in creating more targeted marketing campaigns. The user interface is clean and easy to navigate, even if you're not a data expert. However, there's a bit of a learning curve when it comes to making the most of its advanced features. The support and documentation available are pretty good, which helps in getting up to speed. On the downside, Mixpanel can get expensive as your data needs grow, so it's something to keep in mind if you're on a tight budget. Also, while the platform is powerful, it can sometimes feel a bit slow when dealing with large datasets. Mixpanel is a robust tool for anyone looking to dive deep into user analytics and make data-driven decisions. It's become a crucial part of my toolkit for understanding and improving user engagement.

What's great

user-friendly interface (12)user behavior tracking (25)real-time analytics (9)funnel analysis (6)support and resources (4)user segmentation (8)

What needs improvement

expensive pricing (1)learning curve (2)slow performance with large datasets (1)

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3 views1yr ago

•10 reviews

What's great

support and resources (4)user segmentation (8)cohort analysis (6)

Report

5 views9mo ago

•10 reviews

What's great

support and resources (4)user segmentation (8)cohort analysis (6)

Report

4 views10mo ago

•4 reviews

What's great

user-friendly interface (12)user behavior tracking (25)real-time analytics (9)funnel analysis (6)support and resources (4)user segmentation (8)

What needs improvement

expensive pricing (1)learning curve (2)slow performance with large datasets (1)

Report

3 views1yr ago

Mixpanel

Event analytics everyone can use

Event analytics everyone can use

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