Launched this week
Siteline
Growth analytics for the agentic web
592 followers
Growth analytics for the agentic web
592 followers
Track how AI agents and bots interact with your website. Analyze traffic trends by platform, page, and topic. See how this traffic turns into human visits. Get your first insights in minutes - and go deeper once you have your aha moment about how it impacts your product growth.
Siteline
Hello fellow makers 👋
David here, founder of Siteline - Growth analytics for the agentic web. Think Google Analytics, but for AI agents and bots.
Why we built Siteline
The web as we know it is changing. Humans are no longer the only customers visiting websites to research products and brands. Agents, bots and crawlers already make up 30% of web traffic and are hired by humans through apps like ChatGPT to visit hundreds of websites on their behalf, report back their findings and even make purchases.
The problem
The way people discover potential products is moving from direct web visits to indirect access through chatbots and agents, yet the web is still built only for human visitors. While new “AEO” / “GEO” tools provide some visibility, they don’t show what’s actually happening on your website. Additionally, they rely on running simulated prompts to determine if your brand appears in AI answers. But without reliable data about what people are actually asking ChatGPT and other AI chatbots, this approach has proven to be misleading and expensive.
Our approach
I’m a data nerd with 10+ years of experience at companies like Twitter & Glovo and thought there had to be a more evidence-based way. So instead of guessing prompts and simulating outcomes, my co-founder @vzotov and I developed a different approach which measures the full AI purchase funnel: from bot / agent visits, to citations & answer visibility, all the way to real customer traffic coming from AI apps.
What Siteline helps you answer:
Is my site a go-to source for AI?
See which AI agents visit your site, how often, and where they get blocked - with clear recommendations for what needs to be fixed or improved.
Is my most important content actually referenced by AI?
Understand which pages and topics AI fetches or ignores, and build a truly data-driven content strategy. Especially useful for info-heavy products that target AI power users (developers, product folks, marketers).
How does agent & bot activity translate into human traffic and new customers?
Cross-reference actual AI bot visits with prompt visibility to understand how AI exposure translates into traffic and authority.
Thanks so much for checking out Siteline - we’d love your support and feedback 🙏
Our basic agent analytics and AI visibility product is forever free. To unlock more features and higher limits at 30% off for 2 months use the promo code PH30.
Congratulations on the launch!
As someone who works on marketing side, actively iterating with SEO/AEO/GEO, I think this piqued my interest today really. Going to check it out!
Siteline
@krupali_trivedi thank you! Hopefully it provides a bit of a new perspective on how to approach AEO / GEO than the other tools out there you've tried. Would love to hear your thoughts once you have a chance to check it out. There's a free plan so you can set up both Agent Analytics and the more "traditional" prompt visibility tracking functionality as well.
@vzotov @davidkaufmann Definitely gonna give it a try! 👀🔥
I’m curious about attribution – how reliably can you connect agent visits to downstream human traffic or conversions? Especially when users jump across devices and channels.
Feels like this could become a core analytics layer if the signal quality is strong. 🙂
Siteline
@vzotov @tereza_hurtova really good point, attribution from AI apps like ChatGPT is tough as folks will often research extensively then still search and have a navigational last touch with Google... Of course you can look at UTMs / referral header (we do in the product), but we're exploring ways to do probabilistic attribution: if you see a big spike in AI visits / citations and then later see human traffic or purchases in those same areas of your site.
Hard problem though! Would love your thoughts on how you've been trying to approach it :)
@vzotov @davidkaufmann I'm seeing similar patterns where AI clearly influences research, but Google still "gets the credit." What we’ve been thinking about internally is looking less at perfect attribution and more at directional correlation: spikes in AI citations + branded search lift + direct traffic growth in the same content clusters. It’s obviously not clean attribution, but if the patterns repeat consistently, it becomes strategically useful. :)
Product Hunt
Siteline
@curiouskitty great question. After integrating and start to see traffic flow in I would immediately check if your key pages are being covered by agents from the top platforms (OpenAI, Anthropic, Google, etc) and if there any errors / timeouts or permissions issues.
Then by day 2 you should already be able to see trends emerge that are help inform content optimization: which pages and topics (we cluster pages automatically for you) receive the most traffic from "user-initiated" agents and how does that convert to referred "human" traffic from the AI apps. From there you're off to the races :)
Siteline
@vouchy definitely! The biggest wake up call is just seeing how much your visibility is biased by which prompts you select. We saw some cases where if the prompts we're focused only on the brand / products strong-suits the visibility was 80%, but when more balanced and representative of what people are likely asking, the visibility dropped in half 👀.
We still believe visibility tracking is valuable (and still offer it in the product), but feel the selection should be done in a smart way. So far the best technique I've seen is by using a mix of Google search volume for similar keywords (from Semrush for example) + which pages / topics on your site are visited by user-initiated AI agents like 'ChatGPT-user'. It's not perfect, but it's much more likely to be aligned with what people are actually asking :)
Product Hunt
@vouchy @davidkaufmann If you're feeding pages / topics that AI agents are actually visits into your visibility tracking, aren't you biasing your visibility metrics towards prompts where your visibility is already good?
To me, what's important is to figure out what gaps there are in your AI visibility. How does live AI agent visits help inform that? Or, is it only intended to measure how many eyes are reading your content through an AI chatbot?
Congrats! Looks powerful. Haven't seen any platform that covers this much breadth. Do you support Vercel? Do you have any sort of service offering to help companies increase their AI visibility?
Siteline
@daniele_packard Thanks! We have a zero-code integration with Vercel log drains that takes about 5 mins to set up: https://docs.siteline.ai/integrations/vercel
Congrats on the launch!
Quick questions for the team :
How do you handle differentiation from traditional analytics (GA4, Plausible, etc.) when agents mimic human behavior more and more?
What's one quick win you've seen that boosts how often agents cite/reference your site/pages in their responses (without gaming the system)?
Siteline
@cathcorm great points! On the GA4 side, at the moment it's all Javascript tag based, so they miss most AI agent traffic which just renders everything from the server. That's not to say they couldn't start to measure it of course, but I think the real value comes with connecting the AI / bot traffic to your citations and visibility data. Then once you add referrals that come to your site from AI apps you have a full picture of the funnel: ingested, cited, visible in answers, acquired human traffic.
And regarding quick wins, what we've seen work best is using the agent visit data to figure out which topics / content users on ChatGPT are actually asking about and then filling that gap with high quality content that answers users' questions. Maybe a bit more substantial than a "quick win" but as you mention, a lot of people try to game the system with hacks that end up backfiring... Anything you've seen working so far?
Siteline
@helga_impalpable great questions! We have a few different options to implement including no-code (~5 min setup) with Vercel and Wordpress. We also have Cloudflare and AWS integrations. All are integrated server side (script-based tag solutions used by GA and others don't detect agent / bot traffic) and are out of the run path so there is no impact on performance. All our options are here: https://docs.siteline.ai/introduction#get-started-with-agent-analytics
Let us know if you have any if you have any questions or need help getting going!
Lovon AI therapy
@Siteline great product, impressed. Do you provide any suggestions on how to reshape product to optimize AI bots scrapping?
Siteline
@ponikarovskii thanks Anton! Yes, once you get set up we have a whole section of 'Tech recommendations' that analyze your site and recommend changes. In general the biggest improvements we've found that impact digestibility are:
Ensuring all content is rendered server-side and doesn't require Javascript -- most AI bots don't run JS and instead just pull everything from the server in one go unlike a human (or even the Google bot)
Fast load-times for all pages (should be <300ms)
Nothing blocking bot access by mistake - this can be robots.txt but is often 3rd party services like Cloudflare, Captcha, etc
Don't require location to be set to show pricing or other features
Put key content / summaries towards the top of each page, bots will often read a bit of what they pull then leave if they don't find what they're looking for
Hope this helps! Have you tried anything so far that you've seen working?