Yulia Nazarenko

Product Hunt is best known for its homepage, a daily leaderboard of the most creative and innovative products on the internet. Makers go all out to win launch day, because that visibility matters. Product Hunt also plays a significant role in how products appear in Google search results.

What surprised us was that AI assistants like ChatGPT were rarely citing Product Hunt in product recommendations.

After four long years of grinding, building, fundraising, and hiring, we decided to pivot. I wanted to write down my thought process and timeline because I wish I d seen more honest pivot stories when we were stuck. Not just we pivoted and everything was instantly great but the real version where we kept trying to make the original idea work for way too long because we already put so much into it.

I went through YC S20 (the first COVID batch) as a solo founder working on @Basedash. After YC, I did what you re supposed to do. I talked to users. I built product. I did founder-led sales. I hired a great team. It felt like progress because I was constantly busy and the product kept getting better.

Hey there, I'm Yulia, a T-shaped marketer lurking around for new tools to power my stack.

I must confess that new shiny tech objects obsess me, like, a lot, and PH is the best place to source them. I love the community vibe and meaningful convos that are so rare these days. Long-time lurker, I decided to make this coming out because I'm helping my friends to prep for their upcoming launch.