Why does Cursor keep winning on Product Hunt?

I looked into a few of their launches and what stood out wasn’t a secret hack.
It was how little they tried to launch.

Their tagline isn’t hype.
It’s literal. “Write, edit, and chat about your code with AI.”

No buzzwords. No promises. Just what it does.

The pattern is simple:

• A few real product screenshots, nothing decorative

• A short first comment, often just “What do you think?”

• Momentum built elsewhere, then Product Hunt amplifies it

• Everything assumes the audience is smart and busy

Developers can smell marketing instantly.
Cursor doesn’t market. They show the product and step aside.

It doesn’t feel like a launch.
It feels like a conversation.

Is this why launches that respect their audience’s intelligence tend to win?