How does your team decide what to charge?
We’ve spent years helping companies make pricing decisions, and one thing always stands out:
everyone agrees pricing is critical, yet very few feel confident about how it’s actually done.
Some teams experiment. Others rely on competitor benchmarks, past sales data, or gut feel.
In smaller companies, it often lives in spreadsheets and late-night Slack threads.
In larger ones, it becomes long consultant projects that few can repeat.
We’d love to hear how you handle pricing in your team or company:
Who actually “owns” it day to day?
How do you decide when to change it?
Do you test or model scenarios, or mostly rely on instinct and debate?
There’s no right answer, we’re genuinely curious to understand how different teams navigate this in practice.
(This is also a great place to share your frustrations or what’s worked best for you. We’ll be here throughout launch week to discuss and learn together.)
Replies
I will start. Across projects, we keep finding the same pattern. Most teams can raise prices without killing demand. The hard part is building enough evidence to make the change and trust it.
Teams usually know their costs and competitors, but have little visibility into how buyers will react tomorrow.
Curious if that matches your experience. Do you revisit pricing proactively, or only when something forces it, like a new product or slowing sales?