The 2021 Conversion Benchmark Report - The report that makes landing page optimization easy

Hey Product Hunt! 👋 I’m Garrett Hughes, one of the content folks over at Unbounce, and I’m excited to share our 2021 Conversion Benchmark Report! It's been a labor of (data) love, and you can get it right now—totally free. “Wait—what’s Unbounce?” Unbounce is a landing page software company. Landing pages are a great business tool for companies of all sizes. And if the builder is simple and intuitive (like ours is), you don’t even need a developer to get them up and running. But how do you know if your landing page is any good? How do you find out how you stack up to your competitors? And—most importantly—how do you optimize your page to make sure you beat ‘em? That’s why we created Unbounce’s 2021 Conversion Benchmark Report. The report is jam-packed with machine-generated insights from 44 thousand landing pages and 33 million conversions across 16 industries. There’s a lot of awesome information in there, and our talented data team made it super easy-to-understand and actionable—so you can start working with conversion intelligence. “What’s conversion intelligence?” It’s an approach to marketing that pairs your know-how with data-validated insights (like the ones in this report) to get you better results than you could on your own. Here’s a sneak peek of what’s inside: -Median conversion rates for each industry, including SaaS and ecommerce -Sentiment analysis showing what types of emotional language correlate with high and low conversion rates -Reading levels and word counts that convert customers better -High-performing traffic channels that deserve more ad budget (*new* to this year’s report) The competition for clicks has never been greater. And when it comes to conversion rates, it’s hard to know what success looks like, or if you’re reaching your conversion potential. To figure this out, most of us don’t have the time or resources to do the number-crunching ourselves. Whether you’re a business owner or a marketer, it’s important to scoop up quality data when you can. So what’re you waiting for? Access the report right here, right now, and start learning how to use those metrics to crank up your conversion rate. I’m excited to hear what you think!👇 Enjoy the report, Garrett

Upvote! As the marketing specialist is really interesting for me, thanks for your work!

Love your visuals and video! Well done!

Hey I'm Chelsea and I'm the Manager of Brand Marketing at Unbounce. I'm so happy to be part of the team to build our third Conversion Benchmark Report and I can't wait to see how marketers put it to good use. This year's report is especially interesting because it includes some interesting data around how the pandemic affected conversion rates as well. Happy reading, Product Hunt! 🤓

Proud to have worked on this monster of a report with so many talented folks and I am SO excited to help more marketers easily optimize their campaigns with all of these new insights—can I get a "Heck yeah!" for more industries double down on paid social?! 🤑👍

So proud we've able to bring marketers even more benchmarks, insights, and recommendations this year. The 2021 Conversion Benchmark Report is a powerful window into what success looks like. If you're looking for inspiration for your next campaign or you just wanna show your boss that you're knockin' it out of the park, this is *the* report for you. Congrats @garrett_hughes, @floss_taylor1, @sheery_he, @ayesharenyard, and everybody who helped create this amazing resource this year.

CBR 2020 covers 16 major industries showcasing annual conversion benchmarks. It presents industry-specific insights based on our continued machine learning research, such as word count, traffic channel, sentiment, and reading ease. — Hi, I'm Sherry, interactive designer at Unbounce. Woohoo 🙌 After months of working on the Conversion Benchmark Report 2021, we’re finally taking it out of the door and presenting it to the world! Congratulations Unbounce team! Leave your comments or questions here and we'd love to hear from you! Enjoy the report! Sherry

One of THE best marketing resources out there. Congrats Unbounce!

Does the word “data” freak you out too? As a marketer, it can be an intimidating thing to work with. But machine-derived insights, like the ones in this report, make the work a whole lot easier. Hi! I'm Ayesha and I'm a content creator at Unbounce 👋 . It was an incredible experience working with the team to turn that big ol’ pile of landing page conversion data into something that’s easily actionable. How will these insights best help you and your business? We’d love to hear it! P.S. Don’t forget to check out the Traffic Insights—they're new to this year’s report 👀

Hello - I’m Floss, a Data Analyst at Unbounce and I’m super excited and proud to have worked on the newest version of the Conversion Benchmark Report. This year we’ve jam packed even more insights (including brand new info on traffic channel performance & how to improve your forms) to help marketers optimise their campaigns more easily and be set up for success! Happy reading and give us a shout with any Qs :)