The 2021 Conversion Benchmark Report - The report that makes landing page optimization easy

Full disclosure — I work for Unbounce. One of the most common questions we get from marketers is 'what's a good conversion rate?'. Most years this is a tricky question to answer, last year it was even trickier. Today, thanks to this proprietary study (which looked at 2020 conversion data), we have a data-backed answer to that question based on our analysis of 33 million conversions to 44,000 landing pages during one of the most unusual years we've ever seen.  Whether you're in ecommerce, real estate or healthcare (or any one of the 16 industries we looked at), I think you'll be able to make really good use of this data to understand how you stacked up against your competitors in 2020. Keep it in your back pocket for conversations with your team, your manager, when you're setting quarterly targets, asking for budgets etc. Enjoy!

Thanks for sharing 🚀

CBR 2020 covers 16 major industries showcasing annual conversion benchmarks. It presents industry-specific insights based on our continued machine learning research, such as word count, traffic channel, sentiment, and reading ease. — Hi, I'm Sherry, interactive designer at Unbounce. Woohoo 🙌 After months of working on the Conversion Benchmark Report 2021, we’re finally taking it out of the door and presenting it to the world! Congratulations Unbounce team! Leave your comments or questions here and we'd love to hear from you! Enjoy the report! Sherry

The 2021 Report opens new doorways to learning how your conversion rates compare alongside those in your industry, plus a whole world of inspiration for your next campaign! Hi, I'm James 👋 As someone who works at Unbounce I have had the pleasure of seeing how this baby has come to life over the past months. Crafted from the juiciest data by the finest minds, a great deal of hard work has gone into ensuring Marketers get the insights they deserve. I'm incredibly proud of this team. Thank you to everyone who's dedicated efforts helped make this a reality. Congratulations! 🎉

Awesome work Content & Data Team! I know how much our customers love the Conversion Benchmark Report and using these insights to increase their conversions.

Hello! So excited to see the new Conversion Benchmark Report helping marketers get new ideas for their campaigns and landing pages. If you are running a small business, don't get scared with all the data, it's a great place to understand what is happening in your industry and how you can use these conversion insights to get the results you want. Congrats to @sheery_he, @garrett_hughes, @floss_taylor1, @ayesharenyard, and everyone in the team who worked so hard to make this report happen.

Thank you @unbounce for the opportunity to be a part of this annual report. I can't recommend this enough to founders, marketers, growth teams, and investors who are interested in the eCommerce/DTC space.

So excited to be part of the team that is able to share proprietary conversion insights for the second year in a row! 2020 has been a tough and unpredictable year for many of us and we hope that by packing in more insights and more actionable recommendations, we're able to help marketers and small businesses get more conversions. Congratulations to the Unbounce team that crafted this year's report!

Hi there! I’m Rachel, Director of Marketing at Unbounce 🙋🏻‍♀️ I’m beyond excited to see how the Conversion Benchmark Report has come to life this year and can’t wait to see how marketers and small businesses will be able to put it to use. Our Data, Marketing and Creative teams have put a ton of effort into distilling even more juicy insights and actionable recommendations for you this year. It’s been a heck of a year for many businesses and our hope is that this report will help you stay ahead and stand out online by leveraging conversion intelligence. Congrats to everyone on the team who worked so hard on it! 🎉

This came at the perfect time - I’m just starting to dig into our content conversions with the team 😉 congrats on pulling this huge report together!