Chris Messina

Uber Brand Experience - Bringing their new look to life

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Chris Messina
An intro film about celebrating cities:
Drew Moxon
Is this a product? Feels like it fits better in Designer News. Same feel as Airbnb's Bélo. For future reference, would be curious to hear from @rrhoover @bentossell on how submissions like this are considered. Very cool new framework, though! Bits and Atoms 🙌💯
Ryan Hoover
@moxon some other community members flagged this earlier and unfortunately we had to remove from the homepage. Love the branding but it's not a new product or significant change so we feel it might be a bit unfair.
Drew Moxon
@rrhoover thanks for helping explain this policy!
Martín Granados García
Wow, you guys are quick.
Kai Burghardt
I really love the new branding! It looks less technical than the original one!
Alex Lukianov
Tremendous work. I can't even imagine how much effort the team put into launching the service in more and more cities, countries. Not so long ago when I saw the news that Uber just made its 1 billionth ride I thought "Wow, these guys are really changing the world. They are not talking about it, they do it, every day". And today wherever I go I can see (and not only me) the positive changes that Uber has made and continues to make
Dimo Trifonov
Sweet that tech companies are finally taking branding more seriously. However, all these revealing animations and vintage illustrations are so ubiquitous, that it's going to be difficult to create brand recognition. That new icon looks like a needle on vinyl, but it's better than a letter.