The Data-Driven Product Manager - 8 tips to help smart PMs make data work for them

✌🏼Hello makers! I’m the Co-Founder and CEO of Toucan. We’re often asked: why “Toucan”? Simply put, we wanted a mascot that personifies our product: something that takes flight, is agile, and sees from a distance...something exotic that breaks the status quo... so we ended up with this wing-ed wonder who specializes in helping product managers create more robust, data-driven products that keep users at their center... just like this book! 💼 Our job, our passion, is to give life to data by empowering stakeholders at all levels, internally and externally, technical and non-technical, to make something of it. When properly utilized, data exponentially increases the value of products to end-users, reduces churn, and creates more opportunities for you to get your name out there. 👩‍💻 We’re fortunate to work with product leaders throughout the industry, some of whom are featured here, that offer unique insights to help you understand and leverage the increasingly vital role that data plays in building any successful product. 📕This book is chalk full of actionable steps you can take, right now, to create compelling data narratives, bring in useful optimizations at every step of development and delivery, and create value for literally every stakeholder. 🔑 Data is your key to understanding core user problems and optimally mobilizing the resources at your disposal to solve them. 💪🏼 You’re empowered to do this with practical tips to leverage data and: ❤️ Support your core business 🚚 Deliver your product more efficiently 💰 Create additional value for your users We hope you find it useful. A huge thank you to all the wonderful people and organizations that contributed to this work, to @nikkielizdemere for hunting, and to our partners at Product School. 🙏🏼 Happy reading! 🤓 📖

I'm honored to be part of this!

Must-read for product managers to bring the power of data story-telling to bring the power of data-driven storytelling within reach for everyone on your team

Actionable and useful tips to use data in order to create great data-driven product!

Very digestible content -- great work guys!

Great content! Go read it !

Discovering new ideas & concrete tips to take action & try new things - thanks for the content!

Really looking forward to reading this, thanks for the content!

This is such useful content! Congrats to the whole team involved.

Looking forward to reading this. It will help my growth.