Threads
Automated Behavior-Driven Email
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Kevin William David

Threads.io - Trigger automated behavior-driven emails (by SendGrid).

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Jonathan Knegtel
Hadn't seen this! As a user of Segment and still on the hunt for a marketing automation software this might just check all the right boxes. Does this pass information back to Segment? Like opens, clicks ect?
Andrew Smith
Maker
@jpknegtel Not today, but we are working with Segment to offer this functionality because we know it's valuable. Today, Threads consumes from Segment only.
Hadi Farnoud
@andrewbsmith I have to say, I was a little surprised it wasn't integrated with my Sendgrid account
Hadi Farnoud
this can totally replace what we use @intercom for
Andrew Smith
Maker
@hadifarnoud Awesome. Let us know if you have any questions or would like to speak to a member of our team.
Molly Coughlin
Maker
We'd love for you guys to check out Threads and share your thoughts with us. You can track 500 profiles for free... forever!
Spencer Yang
We've been using this for our app since launch. Works great.
Andrew Smith
Maker
@spenceryang Glad to hear it! If you're available to set up a call we'd love to talk more about what you've seen work well (or less well).
Rick Kats
Intercom does something very similar I believe - never the less the UI is slick, reminds me of dropbox a bit.
Andrew Smith
Maker
@rickats Thanks, Rick - we are continuing to tweak the UI to make it even better. Check back soon!
Bala S.
This is roughly we were looking for... Will try this with the team and send you guys some feedback.
Andrew Smith
Maker
@leanux_bala awesome, we'd love that! Our support team is available 24/7 via email and live chat should you have questions. If you're available to set up a call we'd love to talk more about your engagement needs.
Dimo Trifonov
We have been using this. It's amazingly smart, ​​but the lack of drag and drop email builder makes it a bit difficult for non-tech people. Also, it requires a SendGrid account, so at the end you might end up paying for CampaignMonitor and get all in one box.
Andrew Smith
Maker
@denull Thanks much for the feedback, Dimo. A rich editor is on our roadmap. In the mean time, a workaround is for non-tech users to create their template in SendGrid's Marketing Campaigns and copy the HTML into the Threads editor. If you're available to set up a call we'd love to talk more about what you've seen work well (or less well).
Anant Garg
Am wondering how this is different from customer.io, clevertap, autosend and intercom?
Andrew Smith
Maker
@anant_garg These all provide similar functionality. Our goal for Threads is to be a focused, streamlined solution that offers more flexibility for the events you want to use as Triggers. Once those triggers are in place, it's all about empowering marketers to be able to get work done autonomously (set up workflows, test, and manage them to optimize). And, of course, we're proudly a part of SendGrid, so we offer proven deliverability and really strong support to our users.
Donald Hruska
Would be cool to be able to pipe information into this as well, for abandoned cart emails for instance.
Molly Coughlin
Maker
@donaldhruska Would also be cool to use Threads to set up a welcome series and test content and timing to optimize... Then you could use a custom goal to see what variations best drive purchases.
Molly Coughlin
Maker
@donaldhruska Let us know if you'd be interested in setting up a call to brainstorm more ideas.
Florin Muresan
the pricing is useful only for premium users of your app. If you have a freemium with 100,000 users this becomes amazingly expensive
Andrew Smith
Maker
@florin_muresan Great feedback. Let us know if you'd be interested in setting up a call to discuss.
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