@kallefreese how on earth do you become a world champion of coffee tasting? what does that even mean? more seriously is it possible to try before we buy? sample or something?
@ourielohayon I haven't tried that many instant coffees but for example comparing to nescafe instant, it's at least 10x better. Personally I can't drink nescafe, but Sudden something I happily substitute my Aeropress coffee for.
I don't usually drink coffee, because it is not part of my ritual. I only drink cappuccinos in cafés. However, this product is so strong in convenience that it might become part of my daily life :) What I love about Sudden is that I can use it diversely - with milk or water, when baking, with ice cream or perhaps even with cocktails? ;) When do you think you'll be able to produce Sudden from several different origins?
@erika_haa We're changing the coffees for the subscription every month or two. We're now using an Ethiopian coffee and switching to a Kenyan in August.
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Congrats on the hunt guys! How do you source the beans? Have you found that certain varietals do better / worse as instant as opposed to traditional brewing?
@mzamkow Thanks Max! At the moment we're working with roasters we know and trust - most recently 49th Parallel and Ritual Coffee. We've learnt that fruitier, brighter coffees work better as Sudden.
I've been drinking Kalle's lattes since he started his barista career. Knowing he takes his coffees very seriously, I was very suprised when I heard about Kalle going instant... But Sudden is awesome, I love it how it mixes with hot milk! Now I can once again travel freely without fear of bad morning coffees :)
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