☕ So excited to finally hunt @kallefreese's Sudden Coffee! The New York Times calls it Instant Coffee You’ll Actually Want to Drink and I'd have to agree. As a coffee snob, Kalle knows his shit — he's literally the 9th best coffee taster and 9th best barista in the world.
I've been taking Sudden with me on trips and love it — it saves me from overroasted, charcoal-like coffee found at megabrands around the world, packs light, and most importantly, tastes great.
Subscriptions start at $24/month, and for a limited time, you can get 10% off FOR LIFE with my referral link.
Kalle has told me that he's only going to keep subscriptions open through this coming Monday because he's nearly at capacity, so I'd highly recommend you get in and lock in an early bird relationship. You'll thank me later.
@chrismessina@kallefreese Hey Chris or Kalle, I'm excited about the launch and have been following since the early days. The only objection I raised was that the price point was high (IIRC it was ~$5 per tube). It looks like you've been able to bring it down a bit and I'm excited to try.
Can you comment on what the shelf life is considering it's pre-ground? Have you tried using brewing methods like an AeroPress or french press besides just mixing it in a cup?
@kicksopenminds@chrismessina We're now at $2.50-3 per cup depending on the plan 👌
The shelf life is much much longer. In the tubes ≈ 6 weeks and in the next version of fully sealed packaging easily 3-4 months. Do you mean brewing the coffee in Aeropress as in adding coffee + water? There will be barely anything left.
@kallefreese@chrismessina That is what I meant, but perhaps a more interesting question is what brewing methods have / haven't worked for you to create Sudden? I'm curious if by "hand crafted" you mean with a V60 etc or some other process to yield the "crystallized" coffee?
I trust @chrismessina on all things coffee, and just locked-in a subscription today. I'm excited to keep some vials in my bag! Although, I'm going to have a tough time walking past my favorite NYC spots :-D
The first time I tried Sudden Coffee was eye-opening - I took my first sip, and... right there was a shockingly good cup of coffee, like I had just made a pourover at home. It's been so much fun to share my subscription with friends; it really changes their preconceptions of what instant coffee can be. One question @kallefreese - what do you think are the best use cases for Sudden? I already take it with me on trips to avoid bad airplane coffee, but I'm sure you have plenty of other ideas.
Thanks @mmolesky! I never used to drink coffee at home in the mornings (ironic, right?). Now I take a cup of cold water, put it in the microwave for 90 sec and mix in one tube of coffee. It's just soooo easy and tasty.
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I've tasted it, and it tastes awesome. Great convenience factor also
@_jacksmith Thanks Jack. Which would be your ideal situation for Sudden?
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@kallefreese I've tried it as a cold brew and as a hot brew.
Actually an ideal use case that I'd found is mixing it with ice cream. Previously I'd mixed ground coffee beans with icecream, but you end up with a weird texture and a sand-like consistency. Sudden Coffee is ideal for this usecase, as it actually dissolves really easily due to the different process of how it's made.
@_jacksmith Agree that it's super delicious with ice cream 🍦⚡️
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Well done explanation on the page and convincing concept, going to order some. Although we keep trying to improve the efficiency of making the perfect cup of espresso, I find it's one of those things in life that is still best when done the "good old fashioned way." As I was typing you entered your comment @chrismessina, so you answered my question about having tried it ;)
@milla_killa it's really about filling in the holes in your coffee routine than about replacing all modes altogether.
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@chrismessina@kallefreese Makes sense. In that light, it may be harder to justify subscribing to something that's meant to fill in the gaps. Any plans for one-off purchasing?
@milla_killa@chrismessina Good point. Once we have more capacity, yes. We're closing our beta on Aug 1. We'll stop taking new order and will spend a couple months scaling our capacity, keeping existing subscribers happy and working to launch Sudden 1.0. Once we have all this sorted out one-off's will follow.
@kallefreese Does the decaffeinating process involve chemicals or is it organic?
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I've known about these guys for a while now since I'm heavy in the coffee scene! It's exciting to see and I can't wait to try it. Currently a little pricey for me but that's ok. I'm an aeropress girl but sometimes I just want my coffee NOW! So this is ideal.
@stefamini Thanks Stefanie! The lowest price per cup is $2.50 - definitely more than by using an AeroPress but not too bad when there's no other good coffee around 💪🏻
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@kallefreese totally agree. When I'm in the USA next, I'll get some sent to me to try. :)
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