What’s the biggest mistake businesses make when choosing a new location?

We’ve spent the last months speaking with retailers, hospitality operators, and real estate teams across the Netherlands.

One thing surprised us:

Many expansion decisions are still made using fragmented spreadsheets, broker opinions, gut feeling, or “this street feels busy.”

Meanwhile, a bad location decision can cost hundreds of thousands of euros.

We started building Shareloc because we think location decisions should work more like modern financial decisions:

• data-driven

• comparable

• explainable

• continuously monitored

Tomorrow we’re launching Shareloc on Product Hunt 🚀

Before we do:
What signals or data would you want to see before opening a new physical location?

Would love to hear perspectives from founders, operators, retail people, real estate folks, or anyone who’s dealt with expansion decisions before.