How are you measuring whether AI search is helping or hurting your brand?
Something we kept hearing from founders and marketing teams while building Seerly:
“Our Google rankings look fine, but something still feels off.”
That sentence stuck with us. Because buyer discovery is no longer happening only on Google. People are asking ChatGPT, Perplexity, Google AI Overviews, and other AI assistants questions that used to lead them to search results, comparison pages, review sites, and blog posts.
The tricky part is that most teams still do not know what these AI systems are saying about them.
Sometimes the brand is missing completely.
Sometimes a competitor gets recommended.
Sometimes the answer is outdated.
Sometimes the right company appears, but the positioning is wrong.
That is the gap we are trying to solve with @Seerly . Seerly helps teams see how their brand appears across AI answers, understand which sources are influencing those answers, and identify the content gaps they need to fix.
But I am curious how others are thinking about this.
Are you already tracking AI visibility for your company or clients?
And if yes, what are you measuring today?
Mentions in ChatGPT / Perplexity / Google AI Overviews
AI referral traffic in analytics
Competitor appearances in AI answers
Citations and sources influencing AI responses
Sentiment and accuracy of how your brand is described
Nothing yet, but starting to worry about it
Would love to hear how people are approaching this.
Seerly is launching on Product Hunt on May 5th, and feedback from this community would genuinely help us shape the product better. Happy to share our learnings as well!
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