Sami - Automate ad budgets across Google, LinkedIn & Meta ads

Hey Product Hunt! 👋 I'm Silvio, co-founder and CEO of Sami.

I run an ad agency managing north of $40M a year in client ad spend, and for years I watched our team spend half their time on work that should never have needed a human in the first place.

The manual grind looked like this:

• Catching budget pacing issues before clients noticed

• Pausing underperforming ads

• Protecting against overspend

• Flagging campaigns with zero impressions

• Monitoring CPLs across dozens of accounts

All of it important. All of it manual. And all of it pulling our team away from what they're actually great at: building client relationships, studying the market, and running better experiments.

We tried to stitch it together:

• Native platform rules that only work on one channel

• Zapier workflows that break

• Shared spreadsheets that are outdated the moment you close them

• AI tools that explode your token costs the moment you try to feed them campaign data at scale

Nothing gave us a single place to see everything, act on it, and automate it across every platform.

So we built that.

With Sami, you connect your ad accounts, build campaign portfolios, and get real-time pacing across every client and channel in one dashboard. Then you deploy automations (we call them SAMs) that monitor your KPIs and either notify you the moment something's off, or take action automatically based on rules you define. Your thresholds. Your metrics. Your level of control.

We validated Sami with our own money inside our own agency before asking anyone else to pay for it. One early user, Trustpilot, achieved a 12x ROI and saved 300+ hours a year in manual optimizations. Across our early users, teams are saving an average of 3 to 5 hours a week from the automations alone.

This is just the beginning. We're building toward a future where paid media runs on autopilot: fully automated bidding and budget management, intelligent campaign optimizations, and eventually the ability to build and launch campaigns end to end inside Sami. The goal is an automated future where performance marketers spend their time on strategy and creativity, not operations.

Try it, break it, and tell us what's missing. Every piece of feedback goes straight into what we build next.

🎁 Anyone signing up today gets a 14-day free trial. No credit card required. Just connect your accounts and visualize your ad budgets across channels.

Get started free at https://sami.bot/ or reach me directly at silvio@sami.bot

Huge thanks to my co-founder and CTO @yassin_gofti for building this with me. None of this exists without him. And to everyone here on Product Hunt, thank you for taking the time to check out what we're building. It means more than you know.

Much love,

Silvio 🫶

This daily budget pacing snapshot from Sami on Slack really makes the life of marketers running paid ads a lot easier 🙌🏼

One of my favorite views in Sami is the Budget & KPIs section.

You can visualize pacing across Google, LinkedIn, Meta, and YouTube in one place 🔥

This helps save a ton of time when managing dozens of client accounts or large accounts internally.

Congrants on the launch! I like the idea a lot! how is the data privacy managed when it comes to credit card details and so on? thank you and big congrats

Congrats on the launch! What would you say is the minimum spend/complexity for which this makes sense?

this seems fascinating! i'm quite the newbie so apologies if this is a stupid question, but does this run on mcp servers for each platform? i've seen some videos about similar applications but curious if you've built your platform on a similar foundation.

The cross-platform pacing is the hard part most tools get wrong - budgets shift fine but when you have overlapping audiences across Google and LinkedIn hitting the same person, the coordination layer gets messy. How does Sami handle attribution conflicts when the same conversion gets claimed by two platforms simultaneously?

This feels like one of those tools where the upside is huge, but the edge cases really matter.
A good rule saves hours, but a poorly set one could do the opposite pretty quickly - especially on client accounts.
How are you thinking about guardrails here? Is there a way to preview or stage actions before they go live?

Congrats on the launch!

This is literally what I've wanted for the last decade+.

Congrats on the launch, Silvio and team! 🎉

I really like the idea of having one place to keep an eye on performance and set rules. Excited to see how Sami evolves. Big congrats again!