Launched this week
Sami
Automate ad budgets across Google, LinkedIn & Meta ads
204 followers
Automate ad budgets across Google, LinkedIn & Meta ads
204 followers
Still manually checking ad performance across 4 different platforms? Sami automates it. Build rules that pause underperformers, control budgets, and adjust pacing in real time — across Google, Meta, LinkedIn, and YouTube. One platform. Zero babysitting. Trusted by marketers managing $3M+ in ad spend. Start your free trial.
Sami
Hey Product Hunt! 👋 I'm Silvio, co-founder and CEO of Sami.
I run an ad agency managing north of $40M a year in client ad spend, and for years I watched our team spend half their time on work that should never have needed a human in the first place.
The manual grind looked like this:
Catching budget pacing issues before clients noticed
Pausing underperforming ads
Protecting against overspend
Flagging campaigns with zero impressions
Monitoring CPLs across dozens of accounts
All of it important. All of it manual. And all of it pulling our team away from what they're actually great at: building client relationships, studying the market, and running better experiments.
We tried to stitch it together:
Native platform rules that only work on one channel
Zapier workflows that break
Shared spreadsheets that are outdated the moment you close them
AI tools that explode your token costs the moment you try to feed them campaign data at scale
Nothing gave us a single place to see everything, act on it, and automate it across every platform.
So we built that.
With Sami, you connect your ad accounts, build campaign portfolios, and get real-time pacing across every client and channel in one dashboard. Then you deploy automations (we call them SAMs) that monitor your KPIs and either notify you the moment something's off, or take action automatically based on rules you define. Your thresholds. Your metrics. Your level of control.
We validated Sami with our own money inside our own agency before asking anyone else to pay for it. One early user, Trustpilot, achieved a 12x ROI and saved 300+ hours a year in manual optimizations. Across our early users, teams are saving an average of 3 to 5 hours a week from the automations alone.
This is just the beginning. We're building toward a future where paid media runs on autopilot: fully automated bidding and budget management, intelligent campaign optimizations, and eventually the ability to build and launch campaigns end to end inside Sami. The goal is an automated future where performance marketers spend their time on strategy and creativity, not operations.
Try it, break it, and tell us what's missing. Every piece of feedback goes straight into what we build next.
🎁 Anyone signing up today gets a 14-day free trial. No credit card required. Just connect your accounts and visualize your ad budgets across channels.
Get started free at https://sami.bot/ or reach me directly at silvio@sami.bot
Huge thanks to my co-founder and CTO @yassin_gofti for building this with me. None of this exists without him. And to everyone here on Product Hunt, thank you for taking the time to check out what we're building. It means more than you know.
Much love,
Silvio 🫶
this seems fascinating! i'm quite the newbie so apologies if this is a stupid question, but does this run on mcp servers for each platform? i've seen some videos about similar applications but curious if you've built your platform on a similar foundation.
Sami
@benliu not at all! Sami connect integrates to the ad platforms via the API so through it we're able to build automations around optimizing performance, managing budgets, and monitoring KPIs in one place. Big difference here vs just using Claude is pricing at $99/month, and usage (1,000/optimizations day) so you can really scale your efforts affordably!
@silvio_perez awesome, thanks for sharing your work!
The cross-platform pacing is the hard part most tools get wrong - budgets shift fine but when you have overlapping audiences across Google and LinkedIn hitting the same person, the coordination layer gets messy. How does Sami handle attribution conflicts when the same conversion gets claimed by two platforms simultaneously?
Sami
@galdayan thanks for the question! Sami is pulling your campaigns that have been launched inside the ad platforms (with the audiences you created) and now in Sami you're able to group them into campaign portfolio's and easily adjust bids/budgets, and set automations around optimizing your campaigns based on your target KPI. So essentially it's not trying to fight or sort attribution it leverages the platforms, it just makes the ad operations/scaling easier.
This feels like one of those tools where the upside is huge, but the edge cases really matter.
A good rule saves hours, but a poorly set one could do the opposite pretty quickly - especially on client accounts.
How are you thinking about guardrails here? Is there a way to preview or stage actions before they go live?
Congrats on the launch!
Sami
@jared_salois thanks Jared! Yes, completely agree we're big believers in "human-in-the-loop" depending on your preference levels inside of Sami you can setup "Manual Approval" where Sami will notify you of changes and then you have to give your final say before actions fire, example below:
Prosed
I have been using Sami on beta for a bit and it’s SUPER! The part I like the most is that it keeps us on track with our monthly Ad budget, not overspending (which is a problem for most companies) and not underspending which also is a problem for Paid acquisition departments that don’t have the right methods to track resulting in finance taking their unused budget back.
@silvio_perez where do you expect to see Sami in the next 1-2 years? I feel like it might easily become the middle layer between LLMs and Ad platforms.
Congrats on the launch 🚀🎉
Sami
@federicogobbi appreciate all the early support! Over the next 1-2 years our vision with Sami is to build a digital co-worker than can handle campaign launches, reporting/ongoing updates, and fully autonomous performance optimization to help scale performance marketer's time. We will definitely have a middle layer component with LLMs where folks can integrate their ad channels via MCPs into Claude/ChatGPT but in addition to this they can also query there data inside of Sami via our LLM if they want to save on token usage.
Sami
This daily budget pacing snapshot from Sami on Slack really makes the life of marketers running paid ads a lot easier 🙌🏼
Sami
@jessica_amaral2 YES! nothing better than waking up and knowing where your budgets stand. You also can get notified via email if you don't use Slack
Congrats on the launch! What would you say is the minimum spend/complexity for which this makes sense?
Sami
@ferdi_sigona thanks! the starting price is $99-119/month so the platform is fair inexpensive so some early users have budgets as low as $1K/month and finding value