REVERSO
The Art Director's Thinking Engine.
Start new thread

REVERSO - The Art Director's Thinking Engine.

by•
Most AI creative tools generate content. REVERSO judges it. It applies a Singularity Equation, S = (I × P) / C, to score every concept against Innovation, Pertinence and Cliché. If the idea is a cliché, it blocks the export. No other tool does this. The output includes real visual references from museum archives and open image banks, argued typography from professional type foundries and a strategic rationale you can defend in front of a client. No AI-generated images, ever. Creative background.

Add a comment

Replies

Best
Maker
📌
Nice to meet you, Product Hunt! I'm Javier, Senior Art Director based in Spain. 25+ years in advertising. Zero background in code. REVERSO was born from a thousand conversations, books, films, sketches and the kind of references life throws at you on any given day. It also comes from learning fast how to use generative AI and realising I had nothing to say with it. Or at least nothing worth saying. The hardest part wasn't the technology. It was defining what a good creative idea actually means and encoding it as a system. The Singularity Equation came from years sitting in creative reviews watching flawless executions of clichéd premises get approved. REVERSO blocks those. That's the whole point. Happy to answer anything about the methodology, the stack or what it's like to build a SaaS tool using AI orchestration when you can't write a line of Python.

Just tried it and the ideas and angles it provided are quite cool and non-obvious!

Maker

 Thank you Iván, that's exactly what REVERSO is built for, pushing the brief past the obvious. Would love to hear which route resonated most with you.

Maker

What a day!

Thank you to , , , , , , , , and all the Notable Voters who gave REVERSO real weight today. And thank you to the Product Hunt team and this community, there's something genuinely rare about a place where a solo Art Director from Spain can put a tool in front of thousands of people overnight.

REVERSO ended the day in the top 25 out of nearly 400 launches. For a first launch, built without a team or a budget, that means everything.

If what we're building with AI today already feels like this, I can't imagine where we'll be in two or three years. The best tools haven't been invented yet.

I'm a Senior Art Director with 25+ years in advertising, recognized by Creativepool as a Top 25 Art Director worldwide for several consecutive years. REVERSO is my attempt to bring strategic thinking back to the center of the creative process.

If you work in advertising, branding, or creative education, or if you're simply curious about where AI and creative craft meet, I'd love to connect.

Maker

Hi, I'm Javier, the Art Director behind REVERSO.

I've spent 25 years in advertising. Hundreds of briefs. Thousands of ideas judged, rejected, approved, or forgotten.

Then generative AI arrived and did something uncomfortable: it made executing bad ideas faster. The industry had a speed problem and solved it with more speed. Nobody was solving the quality problem. So I built REVERSO.

This isn't a generation tool. It's a judgment tool. Feed it a brief and it returns six conceptual routes based on lateral thinking, each scored by a Singularity Equation measuring Innovation, Pertinence, and Cliché. If the idea doesn't pass the filter, it blocks the export.

Built by an Art Director with no coding skills, orchestrating AIs.

Try it. Judge it yourself.

Maker

Thanks and , really appreciate the support! Feel free to share any feedback after trying it.

Maker

Thanks , really appreciate the support!