REVERSO
The Art Director's Thinking Engine.
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Javier Ferrán

REVERSO - The Art Director's Thinking Engine.

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Most AI creative tools generate content. REVERSO judges it. It applies a Singularity Equation, S = (I × P) / C, to score every concept against Innovation, Pertinence and Cliché. If the idea is a cliché, it blocks the export. No other tool does this. The output includes real visual references from museum archives and open image banks, argued typography from professional type foundries and a strategic rationale you can defend in front of a client. No AI-generated images, ever. Creative background.

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Javier Ferrán
Maker
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Nice to meet you, Product Hunt! I'm Javier, Senior Art Director based in Spain. 25+ years in advertising. Zero background in code. REVERSO was born from a thousand conversations, books, films, sketches and the kind of references life throws at you on any given day. It also comes from learning fast how to use generative AI and realising I had nothing to say with it. Or at least nothing worth saying. The hardest part wasn't the technology. It was defining what a good creative idea actually means and encoding it as a system. The Singularity Equation came from years sitting in creative reviews watching flawless executions of clichéd premises get approved. REVERSO blocks those. That's the whole point. Happy to answer anything about the methodology, the stack or what it's like to build a SaaS tool using AI orchestration when you can't write a line of Python.
Javier Ferrán
Maker

Hi, I'm Javier, the Art Director behind REVERSO.

I've spent 25 years in advertising. Hundreds of briefs. Thousands of ideas judged, rejected, approved, or forgotten.

Then generative AI arrived and did something uncomfortable: it made executing bad ideas faster. The industry had a speed problem and solved it with more speed. Nobody was solving the quality problem. So I built REVERSO.

This isn't a generation tool. It's a judgment tool. Feed it a brief and it returns six conceptual routes based on lateral thinking, each scored by a Singularity Equation measuring Innovation, Pertinence, and Cliché. If the idea doesn't pass the filter, it blocks the export.

Built by an Art Director with no coding skills, orchestrating AIs.

Try it. Judge it yourself.

Javier Ferrán
Maker

Thanks @jesv and @artstavenka1 , really appreciate the support! Feel free to share any feedback after trying it.