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p/reverso The Art Director's Thinking Engine.

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1d ago

REVERSO is launching tomorrow.

I'm Javier, the Art Director behind this tool. 25+ years in advertising, zero background in code.

REVERSO was built from a simple observation: every AI tool I tried was optimizing for output speed. Nobody was solving the quality problem. So I built a lateral thinking engine that judges ideas instead of generating them.

If you work in advertising, branding or any creative field, I'd love to hear what you think. Try it at reverso.javierferran.com and come back with questions, feedback or brutal honesty.

That's what REVERSO is built for anyway.

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4h ago

REVERSO - The Art Director's Thinking Engine.

Most AI creative tools generate content. REVERSO judges it. It applies a Singularity Equation, S = (I × P) / C, to score every concept against Innovation, Pertinence and Cliché. If the idea is a cliché, it blocks the export. No other tool does this. The output includes real visual references from museum archives and open image banks, argued typography from professional type foundries and a strategic rationale you can defend in front of a client. No AI-generated images, ever. Creative background.