Javier Ferrán

Senior Art Director

About

My work has been recognized by Creativepool, where I was selected as one of the Top 25 Most Influential & Inspiring Art Directors Worldwide: https://creativepool.com/art-directors.

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Reverso

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Maker History

REVERSOThe Art Director's Thinking Engine.
Jun 2026

🎉

Joined Product HuntJune 3rd, 2026

Forums

p/reverso

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2mo ago

REVERSO is launching tomorrow.

I'm Javier, the Art Director behind this tool. 25+ years in advertising, zero background in code.

REVERSO was built from a simple observation: every AI tool I tried was optimizing for output speed. Nobody was solving the quality problem. So I built a lateral thinking engine that judges ideas instead of generating them.

If you work in advertising, branding or any creative field, I'd love to hear what you think. Try it at reverso.javierferran.com and come back with questions, feedback or brutal honesty.

That's what REVERSO is built for anyway.

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2mo ago

REVERSO - The Art Director's Thinking Engine.

Most AI creative tools generate content. REVERSO judges it. It applies a Singularity Equation, S = (I × P) / C, to score every concept against Innovation, Pertinence and Cliché. If the idea is a cliché, it blocks the export. No other tool does this. The output includes real visual references from museum archives and open image banks, argued typography from professional type foundries and a strategic rationale you can defend in front of a client. No AI-generated images, ever. Creative background.