Launching today
REVERSO
The Art Director's Thinking Engine.
2 followers
The Art Director's Thinking Engine.
2 followers
Most AI tools generate content. REVERSO judges, teach, argues it.
6 lateral thinking routes push every brief past the obvious answer. A Singularity Equation — S = (I × P) / C — scores every concept against Innovation, Pertinence, and Cliché. If the idea is a cliché, it blocks the export. Not because it can't. Because it shouldn't.
Output: museum archive visuals, argued typography, and a strategic rationale you can defend in front of any client.
Built by an Art Director. Not a tech team.
Hi, I'm Javier, the Art Director behind REVERSO.
I've spent 25 years in advertising. Hundreds of briefs. Thousands of ideas judged, rejected, approved, or forgotten.
Then generative AI arrived and did something uncomfortable: it made executing bad ideas faster. The industry had a speed problem and solved it with more speed. Nobody was solving the quality problem. So I built REVERSO.
This isn't a generation tool. It's a judgment tool. Feed it a brief and it returns six conceptual routes based on lateral thinking, each scored by a Singularity Equation measuring Innovation, Pertinence, and Cliché. If the idea doesn't pass the filter, it blocks the export.
Built by an Art Director with no coding skills, orchestrating AIs.
Try it. Judge it yourself.
Thanks @jesv and @artstavenka1 , really appreciate the support! Feel free to share any feedback after trying it.